AI Labelling Is Cooked – And It Won’t Save Us From Deepfakes
We've been assured that 'cooked' in this context, does not mean good.
Claude Sonnet 5.5 Promises Cheaper AI Agents For Creatives – But Will It ‘Create Even More Chaos?’
We'll admit, cheaper AI was below cheaper cigs and beer on our…
Paper Moose Cracks Open ‘Super Fresh’ Campaign For Young Henrys’ New Japanese Lager
If Young Henrys want to put the new lager up to the…
Travelex Turns Encounters Into Loyalty Points In Generative AI Campaign Via Paper Moose
Llamas abound in latest work as agency promises actual moose in the…
New Dating App Coffee Meets Bagel Launches With ‘Let’s Get Serious’ Campaign Via Paper Moose
Failed on Tinder, Hinge, Bumble, Plenty of Fish and Grindr? Give this…
Paper Moose Wins Creative Duties For Challenger Energy Retailer GloBird
Paper Moose continues to prove it is no paper tiger in the…
Paper Moose: B&T’s Agency Scorecard 2026
Paper Moose gets into Talking Heads. And it's a very fitting comparison,…
Paper Moose Debuts Moose Review & Portal As It Marks 15 Year Anniversary
Paper Moose turns 15. And rumour has it that it has started…
‘The Industry Cares More Than The Consumer’: Aussies Can’t Spot AI Ads & Most Aren’t Really Fussed
Was this article written by AI? Do you care? Does anything matter…
BTS: Paper Moose Uncorks Peter Lehmann Wines ‘Bold’ AI Campaign
Paper Moose launches campaign for winery. B&T runs story in hope of…
Fast 10: Paper Moose’s Nick Hunter On Having A Challenger Mindset
From actor to agency boss, Hunter admits the only thing he couldn’t…
Paper Moose Launches Paper On ‘Crash Test Creative’ Method
Synthetic focus groups are on the horizon. Which should eliminate some tedium…
ROLLiN Makes Safe Driving A Flex For Younger Drivers In Campaign Via Paper Moose
Can we just take a minute to reflect on the amount of…
Why Christmas Advertising Needs Chapters, Not One-Night Stands
Christmas ads, much like your work Christmas party, don't need one-night stands.…
SXSW 2025: The AI Hype Mirage That Reveals A Bubble Is On The Horizon
SXSW Sydney: where everyone’s talking AI transformation while using ChatGPT to rewrite…
Cybercrime Best Practices Come To Life In AFP’s ‘ClickFit’ Via Paper Moose
Don't click that link! Except, of course, if it is from a…
Comms Declare Rebrands Via Paper Moose & Silver Lining To Expand Remit
Comms Declare gets foggy rebrand via Paper Moose.
Paper Moose Unveils First Work For Uniting NSW.ACT
Paper Moose releases first Uniting NSW.ACT work, meaning we've got at least…
The Carbon Debate: Why Generative AI Is Not A Whale-Powered Paper Mill
B&T would never use a whale-powered paper mill AI engine to create…
Indie-pendence Day: Introducing B&T’s Best Of The Best Indie Creative Agency Leaders
Who needs a holding company when you've got a hold on the…
The AI-First Mandate: Are Australian Agencies Ready?
Uni bum, with Neo Vison, camo hat and retro billabong t-shirt cheering…
Indie B-Corp Agency Paper Moose Unveils New Agency Positioning ‘Wildly Effective’
These flashing lights have me Wildly amped up for tonights State of…
John Pearce Books Japanese Cat Cafe In New Klook Spot Via Paper Moose & Hatched
Not keen on cats? B&T understands that dog diners are also available…
Paper Moose Snatches Up Hannah Day From Hogarth Australia
Day strides confidently into the office, knowing full well she's a starting…
‘It Rewards Braver, Bolder Creativeʼ – Paper Moose Launches AI-Powered Creative Testing Tool
That said, it'd be some statement from Paper Moose if the tool…
Paper Moose & Hatched Win Creative & Media For Klook
Klook has launched its agency village, with generous travel discounts expected for…
ROLLiN’ Unveils ‘Here For The Ride’ Campaign In First Work Via Paper Moose
Rollin's latest spot features reckless people in cars. No wonder they need…
Paper Moose Resurrects Flappy Bird In New Work For MILKRUN
To be clear, we don't endorse kicking cartons of milk around. Unless…
Jazz Twemlow Returns To Paper Moose As Senior Creative
Paper Moose welcomes back the musically named Jazz Twemlow. Says previous departure…
YWCA Launches Women’s Liveability Assessment Digital Tool Via Paper Moose
The incredibly important work of community housing for women just got a…
Convatec Launches “Stream Of Continence” Content Ecosystem Via Paper Moose
Paper Moose nabs Convatec who - should a fight break out -…
Pukka’s Morning Berry Tea Activation Awakens Bondi Via Paper Moose
Pukka ditches originality for an activation at Bondi. That said, a western…
Innovative Outdoor Player Wrappr Launches New Brand Platform Via Paper Moose
Wrappr allows any car to be covered in brand messaging. Here's hoping…
Paper Moose Announces New Senior Hires To Strategy, Creative, Media & Accounts
Cavalcade of recruits at Paper Moose today. All of whom are in…
Paper Moose Launches “LookSee,” Tech Product To Boost Brand Awareness
The future's here with Paper Moose's 360° interactive brand experience. Yet no…
“A Disaster”: Havas Loses B Corp Certification Following Shell Win
Havas loses its green creds following Shell work. Which sounds fair enough,…
