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Reading: YWCA Launches Women’s Liveability Assessment Digital Tool Via Paper Moose
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B&T > Marketing > YWCA Launches Women’s Liveability Assessment Digital Tool Via Paper Moose
Marketing

YWCA Launches Women’s Liveability Assessment Digital Tool Via Paper Moose

Staff Writers
Published on: 9th December 2024 at 10:53 AM
Staff Writers
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Paper Moose and YWCA Australia have partnered to introduce a digital tool designed to support community housing providers to better meet the needs of their women residents.

Women often have distinct housing needs compared to men. YWCA’s groundbreaking Women’s Housing Framework has been transformed by Paper Moose into the Women’s Liveability  assessment—a streamlined, accessible digital platform for Community Housing Providers (CHPs).

This tool empowers organisations to easily evaluate and improve strategies for equitable, safe, and supportive housing for women. Incorporating benchmarks and key impact domains—such as Safety, Participation, Health, and Agency—it provides a path for CHPs to improve outcomes for residents and integrate best practices.

The Surry Hills-based agency said the solution offers a “critical step” toward closing the housing standards gap and achieving gender equality in housing.

Brad Bennet, head of client success, Paper Moose said: “This is such an important initiative for Australian Community Housing Providers from YWCA. We are grateful to play our small part in improving the life and housing outcomes for women residents across Australia.”

Libby van der Waal, general manager, housing operations, YWCA added: “What sets this tool apart is that it takes a holistic approach, considering physical spaces and locations alongside support needs and community connections.”

“After seeing the positive outcomes for our residents, we wanted to support other housing providers to see that same impact.”

This experience is the latest for Paper Moose developing innovative utilities for its clients including digital experiences for Cancer Australia, OzHarvest, Aus film, Jimmy Brings and UTS.

Credits

Client: YWCA
Marketing & Communications: Rachel Avery
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Head of Client Success: Brad Bennett
Account Manager: Hannah Maher
UX & Design Lead: Tash Wilson-Townsend
Developer: Greg Poole

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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