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18 November, 2021

Hungry Jacks Becomes Pride Of South Australia With New Crows AFL Partnership

Aussie burger chain, Hungry Jacks has today dropped a whopper for South Australian footy fans, announcing the signing of a new four-year deal with the Adelaide Crows.

The partnership extends across the Crows’ AFL, AFLW, and SANFL teams while also delivering some choice benefits for members and fans – think a free Whopper anytime the Crows snag a goal from outside 50.

Crows CEO Tim Silvers said: “Hungry Jack’s has been a huge supporter of footy and Australian sport and our players, coaches and staff consider it a privilege to be working with them on a day-to-day basis in the years ahead.

“Having entered a new era at the Crows, it’s hard not to be inspired by Jack Cowin’s journey as a successful, innovative and inspiring businessman. Importantly, we are taking a long-term view and there’s a determination to make this a winning partnership.

“Everyone is super excited to be joining forces with a big brand that has big ideas, as well as the chance to have some fun and bring joy to the Crows family along the way.”

The iconic burger chain will also continue to partner with the West Coast Eagles, which it has worked with for decades.

Hungry Jack’s Founder Jack Cowin said: “AFL fans know Hungry Jack’s has been a lucky charm for the West Coast Eagles and we’re hoping to share some of that luck and magic with the Adelaide Crows. We are settling the battle of the birds as the two teams will fly as one in partnership with us.

“We’re extremely excited to expand our support of the AFL to the neighbouring state of South Australia, which is one of our largest and most passionate markets. Unlike most big brands who start on the East coast, Hungry Jack’s was born in WA in 1971 and within a year we expanded into SA in 72.

“This sponsorship follows a major infrastructure investment in South Australia as we recently upgraded all restaurants with the installation of Jack’s Cafe Barista coffee in response to Australian’s growing sophistication in the coffee and breakfast market.

The iconic burger chain first opened in South Australia on Anzac Highway, 11th November 1972. Since then, it has grown to 54 restaurants across the state and 449 nationally.

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