Global Survey Reveals 79% of Consumers Believe Nations Must Come Together To Solve Climate Change
Against the backdrop of the 2021 United Nations Climate Change Conference (COP26) Dynata – the world’s largest first-party data platform for insights, activation and measurement – has published a new global report revealing key consumer insights about climate change.
Nearly eight in 10 people globally believe that governments need to act on, and hold one another accountable for, shared climate change goals; furthermore, they believe governments, businesses and individuals can have greater impact if they work together in the fight against climate change.
The stakes for action continue to grow, with 54 per cent of the 12,000 people surveyed saying that a politician’s stance on climate change is a top 3 issue for them at the polls – and seven in 10 feel the climate change response actions of politicians fall short of their words.
These – and other findings – appear in Dynata’s Global Consumer Trends: The Urgent Fight Against Climate Change report, exploring the urgency for governments, businesses, and individuals to join together to respond to climate change. The report also delves further into what actions governments, businesses and individuals can take in response to this growing threat.
Additional highlights from the report include:
- Belief in climate change is high – 84 per cent of people surveyed believe climate change is real, and 69 per cent are “100 per cent sure” or “pretty sure” of this belief.
- People feel an urgency to combat climate change, growing higher in the last five years – Seven in 10 (69 per cent) people globally believe it is “extremely” or “very” urgent to take action to combat climate change; 65 per cent of those calling for action to fight climate change saying that urgency has grown in the last five years.
India, Italy and Spain are amongst those who feel the highest urgency (over 80 per cent each) versus Japan, Australia, China and Canada feel the least urgent to combat climate change (under 65 per cent each) - Time to act for businesses – Climate change believers selected investing in clean energy and sustainable businesses (60 per cent); instituting sustainable business practices (59 per cent); and committing to a net-zero goal for carbon emissions (53 per cent) among the actions they want businesses to take to combat climate change. 35 per cent of climate change believers agree that businesses should hold the government accountable on climate change.
- Individuals can act, too – Climate change believers have specific actions they think others should take, including making “greener” purchase decisions (77 per cent) and choosing more eco-friendly transportation methods (67 per cent). Four in 10 think consumers should take action to influence their government’s climate policies, and 24 per cent call for volunteering with or donating to organizations acting against climate change.
“Climate change is one of the most urgent and pressing issues affecting our world today, and the attention paid to COP26 and other global climate gatherings only underscores that the clock is ticking for meaningful action,” said Gary S. Laben, CEO of Dynata.
“Each of us has a role to play, and Dynata’s role is to use the power of our data and insights to further the conversation around climate change by connecting the voice of consumers with the urgency of this issue. This approach, combined with our other initiatives, including our corporate tree-planting program with Ecosia Trees, underscores our commitment to applying the strength of our data to understanding and addressing the social, economic and policy challenges in the fight against climate change.”
Global Consumer Trends: The Urgent Fight Against Climate Change is available for download on Dynata’s web site and will be shared in a 10th November webinar – register here.
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.