Sitecore Announces The First Enterprise SaaS CMS Offering
Sitecore has announced Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalized digital experiences.
With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers the first SaaS offering of its kind that reimagines how content, experience orchestration, commerce and analytics support modern enterprises. The company also announces a range of new product updates that integrate recent acquisitions, and the launch of a subscription-based learning resource.
The launch comes at a crucial time for brands looking to deepen customer engagement, maintain digital customers gained during the pandemic and elevate their digital presence. The new products and services, announced at Sitecore Symposium, solve the industry-wide challenge of marketing during ever-evolving consumer digital behaviors.
Steve Tzikakis Sitecore CEO said: “Today’s announcement confirms our ambition to disrupt the market and help brands stay ahead with cutting-edge technology. Our recent acquisitions have been fundamental to building the most advanced composable platform available today, something we see as the future of DXP.
“Customer expectations are ever-changing, so it is essential brands are empowered to work in real-time, adapting experiences to keep up with the demand. We’re supporting them with the technology to make this possible. By bringing our portfolio together in the cloud, brands can achieve this and enjoy a truly integrated, flexible and scalable platform – delivering personalized experiences for their customers, whatever the channel.”
Sitecore’s new SaaS DXP, which is available for customers from today in most regions globally, is built on a composable architecture, so end users can buy best-of-breed products or an integrated platform that scales to support high volume content, visitor, and data processing needs.
The composable approach enables brands to capitalize on Sitecore’s 1,200+ strong partner ecosystem, extensive developer network, and deep-rooted expertise in helping enterprise businesses manage and enhance the customer experience across all industries and regions.
This new direction for Sitecore confirms its ambitious growth plans announced earlier this year when the company secured a $1.2 billion investment – the largest-ever capital investment in the martech space, which spurred the acquisitions of Boxever, Four51, Moosend and Reflektion.
For the first time, brands can take a modular approach to achieving their digital experience goals as Sitecore has integrated its portfolio via a composable architecture in the cloud. Customers can now configure and connect products through APIs as needed to gain faster time to value and have the ability to flex their creativity to create differentiation in the market faster than the competition. With microservices-based, cloud-native technology, the option to scale up or down, and quickly change content across different channels is possible.
Latest News
Cummins&Partners Welcomes Tim Collier As New Head of Strategy
Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.
‘Let’s Break Ingrained Industry Muscle Memory & Help Marketers Keep Their Job’ – Mat Baxter On Why He Joined Mutinex
The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.
Today The Brave Snares Alyce Gillis From Havas Host
In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.
TAC Wakes Victorians Up To The Risks Of Driving Fatigued In A New Campaign Via Clemenger BBDO
Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.
TikTok Partners With Billie Eilish To Launch New Fan Spotlight Feature
Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.
TorchMedia Secures Sydney Light Rail Advertising Contract
Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.
TV Ratings (21/05/2024): Todd & Dustin Find Love As Farmer Wants A Wife Comes To A Close
Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.
Senior Appointments Expand Hatched Sydney Team
New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.
History Will Be Kind Builds Client Portfolio With Appointment Of Koskela
HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.
JCDecaux Launches Dominion Road SMARTFRAME
It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.
Innocean Australia Announces Giorgia Butler As New Chief Strategy Officer
Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.
INVNT Appointed Creative Experiential Partner For SXSW 2024
The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.
The Media Store Wins Melbourne Royal Show Media Account
Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.
Toby Jenner: ‘The Power And Energy Of Our Good Teams Will Get Us Through Tough Times’
Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.
Foxcatcher & InMobi Partner To Enhance Media Planning And Activation
Foxcatcher & InMobi unveil plans for a new collaboration that thankfully hasn't required any hounds to be released.
Brookvale Breweries & Distilleries Launch Three Days Of Savoury Bites, Delicious Pints And Spirits
The goodly folk on Sydney's northern beaches need little prodding to drink, so this has 'sold out' written all over it.
VALE Dennis Merchant – A Giant Of The Media Industry
In terribly sad news today, Aussie adland legend Dennis Merchant has passed away at the age of 82.
Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
Are you a committed mountain bike enthusiast? Cairns is where you need to take your grazed knees & concussions.
Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
Connecting Plots turns the Page with this hire.
Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
If Rafael misses his next match with a runny nose you'll know why with these inappropriately dressed mountain images.
Orphan Steals The Show At Australian Fashion Week With World-First ‘The Last Season Collection’
Australian Fashion Week has been run & done for another year, meaning lots of people can now go back to eating solids.
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be a mega downer for the unprepared.
“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
Rose Herceg admits struggles with diversity & inclusion aren't unique to adland. Take F1 racing as an example.
Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
PR guru Kieran Moore's talking the dangers of ageism. That said, it remains a good thing for red wine & prosciutto.
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
Zitcha names Josh Forsyth as its APAC sales lead, as confusion reigns over the Maldives' APAC claims.
Moët Hennessy NZ Adds Special PR To Agency Roster
If there's a client you want on the books it's Moët Hennessy. Ben & Jerry's would also be fantastic, albeit fattening.
Dylan Alcott, Ellie Cole & Kurt Fearnley To Headline Nine’s Paralympics Coverage
They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.
The Monkeys, Howatson+Co, VML Australia Win Big At The One Show’s Awards
A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.
Readers Are Looking To Books For Escape – Should They Look To Adverts, Too?
Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.
TV Ratings (19 May 2024): Nine’s Travel Guides Goes Head To Head With Seven’s Farmer Wants A Wife
Love travelling to Kuta to watch the lads from the Currawong Goannas footy club whoop it up? Travel Guides is a must.
Sky New Zealand Initiates Process For Advertising Sales Representation In Australia
Sure, on the surface they pretend to despise us, but this news offering proves the Kiwis love of all things Australian.
Opinion: Queer & Present Danger – Australia’s Battle For LGBTQ+ Recognition Through Communication
Aside from this absolute cracker of a headline, Think HQ's Blake Mason piece is very important.
Val Morgan Digital Partners With Audigent To Connect Brands With Passionate Audiences At Scale
Cinema advertiser Val Morgan announces partnership with data platform Audigent. Neither commenting on the new Mad Max.
International Olympic Committee Launches “The First Effect” Campaign, Via Deloitte Digital
The Paris Games are a mere 64 days away. Let this ad be the trickle before the Olympic ad storm.
‘Marketing In The Cockpit, Creativity, Partnerships, Failure And Dream Big’ – Josh Faulks’ Five Takeaways From RESET
Missed AANA RESET or worse, accidentally doze off during said conference? Relive the highlights again here.
Nine Promotes Nikki Rooke To Replace Richard Hunwick As Director Of Sales – Total TV
Nine names Nikki Rooke as Richard Hunwick's successor. Yet to politely mention the boxes in Richard's former car spot.