SBS Expands Multi-Language COVID-19 Updates To SBS On-Demand and VICELAND
SBS is providing more ways for multicultural communities to stay up to date with the latest COVID-19 information in languages other than English, with the introduction of live broadcasts of the NSW Government COVID-19 updates on television and SBS On Demand.
The 11am daily update will now be broadcast in NSW with live interpreting in Arabic on SBS and in Vietnamese on SBS VICELAND, and also streamed nationally on SBS On Demand with realtime interpreting in Assyrian, Cantonese, Khmer and Mandarin, as well as Arabic and Vietnamese.
This service is already being delivered by SBS on social media for these key language groups, following the launch of a national-first program in partnership with the NSW Government last month.
Since SBS began these live translations, they have been viewed more than 500,000 times across platforms, comprising more than 1.6 million viewing minutes.
These newly announced television broadcasts complement SBS’s ongoing and comprehensive coverage of the impacts of COVID-19 locally and around the world across the network, alongside a growing range of multilingual resources providing essential information to Australia’s culturally and linguistically diverse communities.
SBS managing director, James Taylor, said SBS was continuing to focus on ways it can respond to and meet the diverse needs of multicultural communities during the pandemic.
“It’s critical that vital health messages and information that can keep communities safe is reaching all Australians. SBS is continuing to provide timely and trusted COVID-19 news and resources in English and in more than 60 languages across our multiplatform services, to assist people in understanding important updates in their preferred language, counter misinformation, and support communities through the pandemic.”
“As events unfold and impact communities in different ways, SBS is continuing to adapt and extend the work that we do. Providing live broadcasts in-language across more platforms through this latest service is just another way that we can ensure communities have access to the information they need, when they need it most,” Taylor said.
The multilingual broadcasts on SBS, SBS VICELAND and SBS On Demand will show the live video stream of the daily NSW Government press conference, provided with in-language interpretation as the primary audio.
Daily NSW updates are already being interpreted in real-time into Arabic, Assyrian, Cantonese, Khmer, Mandarin and Vietnamese, accessible via the SBS Arabic24, SBS Assyrian, SBS Cantonese, SBS Khmer, SBS Mandarin and SBS Vietnamese Facebook pages, as well as other social media platforms and on SBS Radio for Arabic.
SBS has also recently introduced interpreting of Victorian Government COVID-19 updates via social media in Arabic, Somali and Urdu.
The Victorian daily updates will also be available to view on SBS On Demand, coming soon as part of a dedicated COVID-19 multilingual information section.
David Hua, director of audio and language content at SBS, said: “We know that in order to effectively support communities at this time of need, we need to continue to explore and implement different ways to keep everyone informed with accurate and accessible information which reflects the perspectives of communities, and also shares their stories.”
“SBS is committed to informing Australia’s multilingual communities about the latest coronavirus developments. Our unique ability to reach and connect with these audiences is built on SBS’s unrivalled connections with the communities we serve, and that we are intrinsically a part of. This makes SBS an essential tool in Australia’s continued fight against COVID-19.”
The SBS Multilingual Coronavirus Portal, launched in March 2020, continues to curate SBS’s digital COVID-19 content in one, easily shareable destination.
Visit sbs.com.au/coronavirus for information and updates in more than 60 languages.
Please login with linkedin to comment
covid-19 Covid-19 press conferences SBS SBS On Demand SBS VicelandLatest News
Poppet’s Postive Party Celebrates First Birthday At New HQ
On Friday night, the new Poppet HQ was filled with free-flowing drinks and plenty of laughs at the production company’s 1st birthday party. After a prolific year, there was plenty to celebrate with Poppet’s industry friends and partners. Founded by Nat Taylor with senior producer Beth Malcher leading the production team, Poppet has experienced a […]
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.