Triple M Inks Three-Year Broadcast Deal With Cricket Australia
SCA’s Triple M will broadcast cricket again after Cricket Australia and the FM network finalised a three-year partnership for men’s international cricket in Australia.
Triple M will kick off their coverage with what promises to be an epic 2021-22 Vodafone Ashes series from December 8 at The Gabba in Brisbane alongside every Test and One-Day International match. Cricket fans in Sydney, Melbourne, Brisbane, Adelaide and Perth will be able to tune in to their local Triple M and all games will be available to live stream via the LiSTNR app.
Triple M Cricket was a smash hit during the last Ashes series on Australian soil across the summer of 2017/18 and the network’s irreverent and expert commentary team pioneered a new soundtrack to summer across Australia, introducing cricket to commercial FM radio for the first time ever.
Mike Fitzpatrick, Head of Triple M, said: “We were all so proud of what we created with Triple M Cricket during the last Ashes series and to have it back on FM is a bonus for our loyal listeners as well as cricket fans across the country,” he said.
Even better, now it’s available to stream on LiSTNR, so wherever cricket fans go this summer they can take Triple M with them. Border closures aside, you could road trip from Cairns to Kalgoorlie or Perth to Penrith and hear Triple M cricket the entire way.”
Nick Hockley, Cricket Australia’s CEO, said: “We’re incredibly excited to have cricket back on FM radio in Australia, giving fans a wide range of options to enjoy what promises to be one of the biggest summers of cricket ever,” Hockley said.
“Triple M is an industry leader in sports entertainment and we’re looking forward to hearing their unique take on cricket, for the first time since the 2017/18 Ashes.”
“The Ashes is now in its 145th year and we can’t wait for the drama of one of sport’s greatest rivalries to begin.”
This announcement rounds out the Australian broadcast lineup for the upcoming summer, with Triple M joining radio partners Sports Entertainment Network (SEN) and the ABC alongside broadcasters Foxtel, Seven and Kayo.
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