Harper’s BAZAAR Set For Australian Return In Partnership Deal With Switzer Media

Harper’s BAZAAR Set For Australian Return In Partnership Deal With Switzer Media
B&T Magazine
By B&T Magazine



Hearst Magazines International today announced that Harper’s BAZAAR will relaunch its iconic fashion magazine in Australia, in partnership with Switzer Media & Publishing. The debut issue of Harper’s BAZAAR Australia, a special collector’s edition, will hit newsstands in September 2021.

The magazine was previously done under license with Bauer (now Are Media), however, it was one of eight titles the publisher closed in July last year in a cost cutting measure.

First launched in 1998 and published for nearly two decades, Harper’s BAZAAR Australia established a market-leading position and loyal readership in Australia and New Zealand. Switzer Media & Publishing, a Sydney and Melbourne-based diversified media company, will build on that foundation with the relaunch of the popular women’s fashion and luxury brand.

Maureen Jordan (pictured below), Switzer Media Publisher, will lead sales, marketing and brand strategy for Harper’s BAZAAR Australia. She will also conduct the search for a number of key creative positions, including editor in chief of the brand.

“To be appointed publisher of this 154-year-old iconic fashion bible is a great honour,” said Maureen Jordan. “BAZAAR has been missed by its loyal following in Australia in recent times and not only are we excited about its relaunch, we are passionate about collaborating with Hearst Magazines as we understand and redefine our readers’ expectations.”

For more than 150 years, Harper’s BAZAAR has been the style resource for women who are the first to buy the best, from casual to couture. With authority, insight and imagination, Harper’s BAZAAR showcases the work of world-class designers and photographers and the most talked about pop culture, political and celebrity icons of the day. The magazine has 30 editions published in 22 languages.

“We could not be more excited to have Harper’s BAZAAR re-enter the Australian market with such an esteemed publisher, Switzer Media & Publishing,” stated Kim St. Clair Bodden, senior vice president, editorial and brand director of Hearst Magazines International. “This alliance, headed by Maureen Jordan, underscores our desire and commitment to return this venerable brand to new heights of acclaim.”




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