DDB Sydney Unveils Latest Work For Volkswagen’s Amarok Ute
DDB Sydney has unveiled its latest work for Volkswagen Amarok. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw.
The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind.
Volkswagen Australia national marketing and product manager at Volkswagen Australia, Nick Reid, said: “With Walkinshaw Station, we knew we’d capture the attention of ute enthusiasts.
“But the new Amarok V6 W-Series ute is designed for the road and drives like a grand tourer. So ute-owners and car drivers alike can imagine what it would feel like to get behind the wheel of a vehicle that performs like a thoroughbred.”
The exclusive utes are converted into W-Series in Clayton, Victoria, with the addition of features including custom 20-inch alloy wheels, Pirelli Scorpion tyres, performance-tuned suspension, and new aggressive styling. The flagship edition started with a presale in February, with Volkswagen selling 48 of the vehicles within six minutes.
DDB Chief Creative Officer, Ben Welsh, said: “Amarok has a long history of challenging ute category norms in Australia. That started with the Naked Ute and was built upon with the Too Powerful for TV campaign.
“The W-Series is the epitome of this attitude, because while every other ute company focuses on going off road, the Amarok goes against the herd with a ute that loves the road.”
The W-Series launch is an integrated experience. The TVC is supported by an augmented reality digital element, the ute’s features ready to be inspected up close. There’s also a website, walkinshawstation.com, featuring extra content and even a gift shop.
Volkswagen partnered with culture publisher Broadsheet on the merchandise: Amarok-inspired beef jerky, and hats. The premium content series with Broadsheet will go live in June, documenting the artisans’ creative and production process, and the Amarok W-Series’ role in it.
Kim Raicevich, Group Business Director at PHD, the media agency behind the campaign, said: “The partnership with Broadsheet is a great platform to make Walkinshaw station feel more tangible for consumers. It will provide the new Volkswagen Amarok W-Series with the ability to create excitement and a deeper engagement around its launch, and add impact in a highly competitive segment.”
CREDITS:
Client: Volkswagen Commercial Vehicles
Product: Amarok
Title: Walkinshaw Station ‘Reared For The Road’
VOLKSWAGEN COMMERCIAL VEHICLES:
National Marketing and Product Manager: Nicholas Reid
Product Marketing Manager: James Thompson
Marketing Communications Manager: Michelle Rowney
DDB:
Chief Creative Officer Australia: Ben Welsh
Chief Creative Officer Sydney: Tara Ford
Chief Strategy Officer: Fran Clayton
Executive Creative Director: Matt Chandler
Creative Director: Tommy Cehak
Creative Director: Tim Woolford
Senior Art Director: Elaine Li
Senior Copywriter: Jared Wicker
Creative: Miguel Gadea
Planning Director: James Davis
Managing Partner: Nick Russo
Senior Business Director: Nicole Drabsch
Business Director: Luke Thistleton
Business Executive: Rasheida Cooper
Head of Integrated Content: Renata Barbosa
Lead Senior Producer: Tania Jeram
Senior Print Producer: John Wood
Creative Partner (DDB Tribal): David Jackson
Group Business Director (DDB Tribal): Kenny McLeod
Project Manager (DDB Tribal): Sebastian Bennett-Leat
Business Manager (DDB Tribal): Alasdair Kay
Senior Business Manager (DDB Track): Harrison Schaap
Social Manager: Mo Komolafe
Head of Design: Ramon Rodriguez
Senior Designer: Paul Jansen
PRODUCTION COMPANY: REVOLVER
Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Cathy Rechichi
Director of Photography: Danny Rulhmann
2nd Unit DOP: Alex Dufficy
Drone: Heliguy
Production Designer: Sam Hobbs
Wardrobe: Sandy Burcul
Casting: Toni Higginbotham Casting
Stills Photographer: Milos Mlynarik
Post Production: The Glue Society Studios
Editor: The Glue Society
Post Producer: Scott Stirling
Grade: Andy Clarkson
Online: Viv Baker
Sound Engineer: Myles Lowe, Song Zu
Music: Franklin Rd, Mahuia Bridgman-Cooper
MEDIA AGENCY: PHD Sydney
Media Planning Director: Amie Wills
Media Investment Manager: Christine Chen
Media Head of Strategy: Mitch Long
Media Business Director: Dixie Garcia
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.