Only 36% Of Marketers Optimistic About The Next Five Years: Study

One woman, lady explorer and biologist standing in nature by waterfall alone, using binoculars.
B&T Magazine
By B&T Magazine



A new study has revealed media and marketing professionals are among the least optimistic when it comes to their future financial and job security, as the effects of the COVID-19 pandemic continue to be felt.

The research from the ADP Research Institute surveyed more than 32,000 workers in 17 countries to see whether the pandemic has shifted attitudes towards their current field of work.

And according to the findings, media workers are among the most pessimistic about the future of their industry, with just 36 per cent revealing they feel optimistic about the future. Only those working in the manufacturing industry recorded a lower score (30 per cent).

“Understandably, job or financial security is front of mind for many, and these concerns unfortunately reflect reality. In a year when many businesses have had to shut temporarily or permanently, or significantly alter their operations, the effects of the disruption and uncertainty on the workforce have been profound,” said ADP APAC president Peter Hadley.

Although there is some concern among media professionals, the Australian market as a whole is starting to show signs of optimism.

Two in five Australian workers surveyed were extremely or very confident that they could find another job offering the same job satisfaction (42 per cent), better pay (40 per cent) or increased flexibility (39 per cent).

“This new data from ADP tells us that Australians really felt the pressures falling out from the COVID-19 pandemic,” said Hadley.

“Although many people have been hard hit professionally, there’s a sense that what has been a dark cloud could have a silver lining in various ways when it comes to the world of work. Particularly in terms of accelerating the shift towards flexible working patterns, with two in five Australians saying they believe COVID-19 has had a positive impact here.”

 




Please login with linkedin to comment

Job

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]