Holiday Guides Swap Tours Of Tropical Destinations For Tours Of The Tropical Whopper Burger In Latest Uber Eats Campaign Via Special Group AU

Holiday Guides Swap Tours Of Tropical Destinations For Tours Of The Tropical Whopper Burger In Latest Uber Eats Campaign Via Special Group AU
B&T Magazine
Edited by B&T Magazine



The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats.

Hosted across social media, ‘Tropical Whopper Tours’ are fronted by tour guides like Ina from KiteSUP Paddle board tours and Charlotte Piho’s turtle and underwater photography tours and  take viewers on a journey around the key ingredients of the tropical burger – inviting you to order one on the app.

The Tropical Whopper is a traditional Whopper with a tropical spin – including juicy pineapple, double bacon and smoky BBQ sauce, with fresh lettuce, mayo, hand-cut tomato, cheese, and your choice of one, two or three flame-grilled 100% Aussie beef patties.

Tom Martin, Partner/CCO Special Group Australia said, “Because local tour guides like Ina and Charlee are so naturally warm and welcoming, they made the idea of swapping tours of tropical destinations for tours of a tropical burger not only clever, but just bloody charming.”

Uber Eats Head of Marketing ANZ, David Griffiths said, “Partnering with Hungry Jack’s to launch their Tropical Whopper exclusively on our platform was always going to be exciting. Special Group have created a brilliant summer campaign that has bags of humour and heart. We’re proud to work with the Cook Island tour guides and hope when flights open back up this inspires Aussies to go and see them in person”.

CREDITS:

  • Creative Agency: Special Group Australia
  • Founding Partner: Lindsey Evans
  • Founding Partner: Cade Heyde
  • CCO & Partner: Julian Schreiber
  • CCO & Partner: Tom Martin
  • Creatives: Mark Starmach and Alastair Flack
  • Strategy Director: Anna Bollinger
  • Team Lead: Eileen Cosgrove-Moloney
  • Business Director: Annabel Dempsey
  • Head of Production: Nick Lilley
  • Producer: Emily Willis
  • Client: Uber Eats Australia
  • Head of Marketing ANZ: David Griffiths
  • Marketing AU: Rebecca Kemp
  • Marketing Manager: Sharny Mullally
  • Production Company: Hooligan
  • Director: Dylan Harrison
  • Media agency: MediaCom



Please login with linkedin to comment

Special Group ubereats

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]