Streets And Cotton On Combine To Launch Fashion Range Via Asembl

Streets And Cotton On Combine To Launch Fashion Range Via Asembl

Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring much-loved ice-cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice.  

The deal brokered by Asembl comes following the recent appointment announcement of Asembl as Unilever Australia’s brand extension agency.

“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia!  Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favourite ice-cream brands than with tees, singlets and accessories from Cotton On. We are thrilled with this deal Asembl has brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for!”, said Unilever Australia Brand Manager, Samantha Jarmul

“The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favourite, Cotton On.  With Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice branded apparel and accessories for him and her, this range is guaranteed to be incredibly popular with Australians of all ages,” said Asembl managing director Justin Watson.

The Cotton On x Streets collection includes tees and singlets for him and her, summer accessories including towels and flip flops and sleepwear for those hot summer nights.

The fashion line launched last week.

 




Please login with linkedin to comment

Cotton On Streets

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]