Akcelo Appointed By VentureCrowd For Marketing Transformation Program

Akcelo Appointed By VentureCrowd For Marketing Transformation Program
B&T Magazine
Edited by B&T Magazine



Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans.

Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem.

VentureCrowd is a digital investment platform which gives investors access to curated investment opportunities in alternative assets with reduced deal complexity. Rather than receiving a product or making a donation, the investor receives equity or ownership, in the company raising capital.

Founded by former PwC venture capital partner, Steve Maarbani, and Artesian Venture Partners, one of Australia’s leading venture firms, VentureCrowd was founded in 2013 and currently has 42,000 investors, raising more than $126 million funding 63 deals.

Chris Lorang, chief marketing officer at VentureCrowd said: “We have democratised equity funding and as such need a marketing transformation program that reflects our business needs, brand and ultimately drives increased engagement from our investor community. We selected Akcelo due to their collective experience in creating successful and complex marketing solutions. We’re delighted to be working with the team.”

Akcelo CEO Aden Hepburn (pictured) said: “VentureCrowd is a new breed of financial service investment platform where customer experience is central to its business model. We’re excited to be working with them to help accelerate the business and lead the marketing transformation program.”

Akcelo works with brands including Lion, TikTok, Primo Foods, HCF, Australian Wool and Stocklands.




Please login with linkedin to comment

Akcelo

Latest News

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]