Meet ‘KIT’, The World’s First Body Image Chatbot
With over 30 per cent of Australia’s young people extremely concerned about their body image, a chatbot called KIT has been designed to educate and provide information for those seeking help.
Body image issues are now considered an epidemic of their own. According to the Butterfly Foundation and Monash University, as many as 1 million Australians live with an eating disorder.
However, fewer than one in four people receive the treatment or support they need.
KIT, powered by conversational intelligence platform Iris, has been designed to provide users with general information on body image issues and eating disorders as well as teaching coping mechanisms to help make the social media experience a more positive one.
The chatbot was developed by a team of mental health researchers, clinicians and IT experts at Monash University and Swinburne University of Technology, in partnership with conversational AI specialists and Iris developers Proxima.
Housed on the Butterfly Foundation’s website and fully integrated with Facebook Messenger, KIT provides ‘in the moment’ support, including a range of information and resources and evidence-based strategies.
These include cognitive behavioural therapy skills and mindfulness.
Project lead Dr Gemma Sharp, a clinical psychologist who leads the Body Image Research Group at the Monash Alfred Psychiatry Research Centre (MAPrc), said it can be challenging for people to take the first step to seek support for body image and eating issues.
“KIT has been designed to help with that transition to seeking in-person support. Knowing where to start can be overwhelming but seeking help shouldn’t be,” she said in a statement.
Butterfly National Helpline manager Juliette Thomson said it has seen a huge increase in demand for help since COVID-19.
“KIT will help to provide answers for people who are merely seeking information, and/or who are not yet ready to engage with a counsellor. They simply select from a series of buttons on different topics to access information and resources,” Thomson said.
“As KIT develops, we will be able to learn more from the way people engage with the bot and refine the options as we go.”
Proxima chief executive Sebastian Pedavoli said demand for chatbots from mental health organisations has been on the rise.
“Iris serves as an important first step for people to access information in an easily accessible way and encourage further help-seeking,” he said.
“Although they are not intended to replace personal connection, they do provide a safe, accessible gateway for support.”
KIT is available all-hours, is anonymous and confidential, and has specific advice on coping with COVID-19-related stressors. For people wanting further support, KIT can connect them with Butterfly’s National Helpline, ED HOPE.
“While KIT is here to provide support and answer your questions, KIT does not take the place of a real human. Our professionally trained and non-judgemental Helpline counsellors are here for you and available 8am to midnight (AEST/AEDT) seven days a week,” Thomson said.
KIT will be continually evaluated as part of research at Monash and will be updated to ensure it is best supporting users. KIT is now live at: https://butterfly.org.au/
Anyone needing support with eating disorders or body image issues is encouraged to contact:
- Butterfly National Helpline on 1800 33 4673 (1800 ED HOPE) or support@butterfly.org.au
- Eating Disorders Victoria Helpline on 1300 550 23
- For urgent support call Lifeline 13 11 14.
Please login with linkedin to comment
Butterfly Foundation iris KIT monash university Proxima Swinburne University of TechnologyLatest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.