MasterFoods Calls On Home Cooks To ‘Go Rogue’ In Wonderfully Fun Dance Number Via Clems Sydney
MasterFoods has launched its new brand platform, encouraging home cooks to ‘Go Rogue with Flavour’ in a fun new spot via Clems Sydney.
As Australia emerges from the COVID-19 cocoon, MasterFoods aims to inspire weary iso-cooks to stay in the kitchen and add some fun back into cooking by spicing up mundane meals with MasterFoods herbs, spices, recipe bases, sauces and condiments
The TVC, which was created by Clemenger Sydney together with award-winning director Fiona McGee, depicts a father cooking dinner for his family, when suddenly he banishes his cooking boredom and expands his flavour horizons by ‘going rogue’ with herbs and spices.
Renowned choreographers Rowena and Joel Rasmussen, who have worked with the likes of Katy Perry, Taylor Swift and Kelly Rowland, bring this to life through an amusing all-in family interpretive dance routine to Elvis Costello’s ‘Pump it Up’.
Clemenger BBDO Sydney executive creative director Darren Wright said: “When you’re cooking meals for you and your family week in and week out, it’s easy to get stuck in a culinary rut. With ‘Go Rogue with Flavour’ we wanted to show people it only takes a little twist of something here, a pinch of flavour there, to turn mid-week mediocrity into something a bit more magic.”
Bronwyn Powell, marketing director at Mars Food Australia, the manufacturer of MasterFoods, said the company hopes the new platform will inspire Australians to continue the positive home cooking habits they’ve developed during isolation.
“As a dinner brand founded on herbs and spices nearly 75 years ago, flavour is our bread and butter. We know that great flavours can bring people together,” said Powell.
“We also know from research we did before COVID-19, that the average Australian has a repertoire of 10-12 go-to dishes they would regularly cook. After months of isolation, many of us are feeling a little weary when it comes to thinking of how to spice up tonight’s dinner.
“Nine out of 10 Aussie pantries and fridges have Masterfoods products in them so our campaign is about giving Aussies the confidence to be a bit braver in the kitchen, spice it up, and go rogue with the flavours they have in their kitchens,” she added.
Credits
Client: MASTERFOODSTM
Marketing Director, Mars Food Australia: Bronwyn Powell
Production Company: Good Oil
Duration & Title of TVC: ‘Go Rogue With Flavour’, 1×30 sec
Director: Fiona McGee
Producer: Claire Richards Executive Producer: Juliet Bishop D.O.P: Sam Chiplin
Editor: Mark Burnett – The Editors Post Production: Fin Design & Effects Production Design: Neville Stevenson Sound: Pitchfork Studios Food Stylist: Jacque Malouf
Music: Elvis Costello ‘Pump it Up’ covered by Dan Luscombe. Music Supervision – Level 2
Creative Agency: Clemenger BBDO Sydney
Agency Producer: Denise McKeon & Katrina Maw
Creatives: Ben Coulson (CCO)
Darren Wright & Brendan Willenberg (ECDs)
Willy Maitland (Art Director)
Mick Pollard (Art Director)
Josh Aitken (Copywriter)
Dan Mortensen & Alex Kidd (Craft)
Jess Page (Planning Director)
Conor Walsh (Snr. Account Director)
Anna Mounsey-Heysham (Snr. Account Manager)
OOH: Hannah Meppem (Food Stylist)
William Meppem (Photographer)
Social & Digital: Claire Bisset (Head of Integrated Production)
Jay Young (Digital Designer)
Dale Emrose (Digital Producer)
Emily Cornelius (Editor)
Robbie Balatincz (Sound Design)
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.