A Lesson In Leadership From Nicole Taylor & Claire Salvetti
C14torce CEO Nicole Taylor (main photo) and industry veteran Claire Salvetti have offered a lesson in leadership amid the coronavirus pandemic, suggesting the only way through is to talk and connect with those around you to help get through these trying times.
Speaking to Jules Lund on the Marketers in Pyjamas series, Taylor and Salvetti spoke about how we can help one another through the crisis, and what benefits we can reap.
Salvetti said: “The number one thing is to recognise and talk about how you’re feeling, especially as a leader because you’ve got to lead by example.
“The truth of the matter is that people are really uncomfortable at the moment because it’s an unprecedented situation and they’ve never been through it before. But it would be a big mistake to try and find comfort within this environment.
“What you have to do is get comfortable with being uncomfortable. It’s horrible not knowing what’s going on, but the way you do that is by noticing and being aware of your thoughts and feelings and then trying to manage them.
“Just by knowing what is holding you back helps, and I bet your bottom dollar that anybody in a leadership position is trying to wrestle away the feelings of fear and uncertainty. Nobody can predict the future, especially right now, so you have to get comfortable with knowing that. Talk about how you’re feeling, and then once you’ve worked that out, you can use it to move forwards.
On the silver lining of the pandemic, Taylor said: “Connection without the physical kind of closeness exists. I’ve been amazed at how emotionally we’re connecting as a team, probably more so than we did in the same office. It’s really quite a strange silver lining that’s happening. The sharing, the more personal stories, the kind of cheers, and four o’clock on Friday afternoon happenings. It feels more honest, it feels more authentic too, in a vulnerable moment.
“From a business perspective, we’re transforming so quickly into a more capable way, making it with speed and ideas that are good quality, really quickly. Clients are buying that because they’re looking to creativity to solve their problems. I think the speed in which we’re thinking, making and together with our clients has been a dramatic shift and we won’t go backwards on that. The clients are enjoying it, and we’re enjoying it.
“Some of the ideas I had in my head when I first arrived about how I want to reinvent and re-imagine this agency because that was part of the brief, it’s part of B2B, but it’s not part of B2B. So therefore, there’s a space for me to do something radical and different. This is another moment to reinforce that that’s available to me. There’s a good future and a different future.
“It’s in some ways from an agency perspective, it’s probably going to suit me better because it’s going to feel more fluid and less structured, which are some of the principles that I believe in and it surfaces creatively.
On using the current global situation to harness new, innovative and creative outcomes, Taylor said clients’ appetited for risk has either increased or decreased.
“I’ve got a group of clients that are optimists and want the brave thinking and ideas. The idea of being more confident around what we believe, having a point of view, actually having ideas that you want to defend because you just know how powerful and good they are.
“Unfortunately, we have all been in situations where we don’t have those ideas. We were being fairly pragmatic around it and making stuff that might not count. There’s no worse feeling than doing something that doesn’t matter, so let’s make it count every time.
“I’m not afraid to partner or collaborate with people outside. A lot of agencies want to hold it all within the walls and be brilliant at everything. I don’t believe that’s available to us anymore. If we want to be creatively brilliant, we should be collaborating and partnering to reach those heights. It’s just not realistic that we would have all that amazing talent in our building, capable of solving these problems, that in some ways now are universal, global problems. I want to see how we can really tackle that.
“By using clients you have in your agency as strategic counsel, together we’re solving not just category problems but collective problems and us who are facilitating that. I’ve got a vision of an agency that just thinks more like that in terms of, ‘Who do we bring to the table to genuinely solve the problem?’ as opposed to, ‘we’ve got all the answers’.”
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.