IPG Mediabrands Announces Two Senior Exec Appointments

IPG Mediabrands Announces Two Senior Exec Appointments

IPG Mediabrands agencies Initiative and Magna have announced senior executive appointments. Simon Reid (main photo) has been appointed national head of partnerships for Initiative and Nick Durrant (below) has been appointed general manager of investment at Magna.

Both Reid and Durrant are already working within the Mediabrands group. Reid is currently head of partnerships at Initiative Melbourne. He has 17 years’ media experience including four years in his current position. Reid leads the agency’s partnerships and investment product, he plays a key role in the team driving agency initiatives and business development.

Durrant will join Magna from his chief partnerships and investment officer role at Initiative. In his new role he will support Magna managing director Victor Corones and the leadership team further elevate capabilities in strategic media investment and performance, as well as market intelligence and insights. Prior to joining Initiative in 2017 he was national general manager of trading at News Corp. Prior to that he was national head of data and knowledge at Mindshare.

Melissa Fein, CEO Initiative Australia said: “We’re excited for Simon to take on this new role and join the national leadership team. He has a wealth of experience in building strong business partnerships, high level negotiation and delivering exceptional results for our clients. I also want to thank Nick for his time at Initiative; he has been an important part of the leadership team and we’re really pleased he’ll continue to work closely with us in his new role.”

Corones added: “Nick Durrant’s passion is in the data and capabilities space. He brings a unique, future-focused lens on the evolution of media investment insights and implementation and he will be a valuable addition to our Magna team.”




Please login with linkedin to comment

IPG Mediabrands

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]