Broadsign & Lemma Partner To Expand Programmatic DOOH Offering Across APAC  

Broadsign & Lemma Partner To Expand Programmatic DOOH Offering Across APAC  
B&T Magazine
By B&T Magazine



DOOH marketing platform Broadsign and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP).

The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new digital buyers throughout the APAC region.

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30.

With 50,000 programmatically-enabled screens accessible via Broadsign Reach globally, this integration will enable Lemma’s digital buyers to tap into a greatly expanded pool of roadside, retail, transit and other unique place-based DOOH screens across Australia, New Zealand and other international locations – all from within Lemma’s easy-to-use DOOH specific ad buying platform.

“We are excited to be partnering with a forward-thinking DOOH company like Broadsign not just in the Australian market but globally to help create a more liquid marketplace for both the buy and sell sides to transact programmatically.

The world of OOH is at a tipping point and everyone involved needs to work hand in hand to push this market towards achieving scale and value to both media publishers and brands. We think partnerships such as this will hasten the right steps in that direction,” said Sanjaya Molligoda, managing partner at Lemma.

“Lemma are pioneers in the programmatic DOOH space and their data driven, transparent approach makes for a great fit with our supply side platform, Broadsign Reach. Lemma’s technology enables advertisers and media buyers to integrate their DOOH & Online campaigns and amplify their message beyond personal devices.

“By joining forces with new demand sources such as Lemma, our publisher partners’ audiences and inventory are more accessible than ever before” explained Ben Allman, sales director at Broadsign ANZ.

 




Please login with linkedin to comment

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]