‘Lush Lava’ And ‘Aqua Menthe’ The Standouts In Shutterstock’s 2020 Colour Trends Report

‘Lush Lava’ And ‘Aqua Menthe’ The Standouts In Shutterstock’s 2020 Colour Trends Report

Stock image company Shutterstock today released its 2020 Colour Trends report, detailing the rise and fall of certain shades.

In Australia, the top trending colour for 2020 is a vibrant Magenta (#FF00FF), a perfect fit for our upcoming summer season. The feel-good colour creates a feeling of sophistication for brands while maintaining a sense of brightness that resonates with Australia’s carefree nature.

By analysing billions of pixel data from images downloaded, and then mapping each pixel to its closest named hex code, the report reveals which colours had the greatest growth between 2018 and 2019, as well as local favourites from around the world. Shutterstock’s 1.9 million customers include designers, marketers, creatives, and bloggers who are often working months in advance on campaigns and projects. Their download choices help to forecast trends in the year ahead.

Globally, the colours that have grown the most in popularity include:

  • Lush Lava – #FF4500: A bold and fiery orange-red that quickly catches the eye—the noticeably warm colour will help companies draw attention to their brand.
  • Aqua Menthe – #7FFFD4: A vivid, cyan-tinged mint shade that is perfect for conveying a playful, modern, and outgoing brand personality.
  • Phantom Blue – #191970: A rich navy with significant depth, mimicking a dramatic night sky—ideal for more professional, mature brand look and feel.

“In a visually crowded media and advertising world, standing out is both an art form and a challenge for brands. Colour is naturally a powerful tool in helping brands garner attention with their audiences in an effective and meaningful way,” said Shutterstock CMO Lou Weiss.

“As we look to 2020, the data shows a clear shift from the turbo-charged neons of 2019 to more elevated, bold, and saturated colours that command attention in a sophisticated way.”

In addition to the top three fastest-growing colours in popularity globally, the report also highlights the top trending colour for 24 countries. From a mossy green in South Korea, to a dark orchid in Brazil, these shades show local favourites across different regions, which are also based on year-over-year growth.

 




Please login with linkedin to comment

Colour shutterstock trends

Latest News

Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
  • Campaigns

Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park

Enigma, one of Australia’s largest full-service independent agencies, today unveiled a bespoke placemaking campaign for URBNSURF – Sydney’s new, world-leading, purpose-built surf park. The creative team behind Enigma’s Property & Place division has developed a unique set of wayfinding and environmental graphics and signage for URBNSURF Sydney, ahead of its opening at Sydney Olympic Park […]

JCDecaux Secures All Major Bus Advertising Contracts Across Sydney 
  • Advertising

JCDecaux Secures All Major Bus Advertising Contracts Across Sydney 

JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions. Lead image: Ben White, general manager. Winning the competitive tender process marks a significant expansion of JCDecaux’s current bus advertising contracts across Sydney. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions […]

CommBank Launches The Brighter Side TV On 10 And 10 Play
  • Marketing
  • Media

CommBank Launches The Brighter Side TV On 10 And 10 Play

CommBank has today unveiled The Brighter Side, a new television series to be broadcast on 10 and 10 Play to inform and empower Australians with practical tips and bright ideas to help them take control of their financial future. The Brighter Side showcases a diverse range of stories to inspire Australians to make their money […]

IMAA Announces Next Female Leaders Of Tomorrow Programme
  • Media

IMAA Announces Next Female Leaders Of Tomorrow Programme

The IMAA is celebrating the success of its inaugural Female Leaders of Tomorrow programme for providing a real-world solution to address the gender pay gap at senior levels* with events in Sydney and Melbourne. It has also announced its new 2024-25 programme. The 2023-24 programme’s 16 mentees and mentors, along with mentee leaders, IMAA directors […]

QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
  • Advertising

QMS Boosts NSW Billboard Network With Australian Turf Club Agreement

Leading digital outdoor company QMS today announced a further expansion of its NSW network, signing a new agreement with the Australian Turf Club to manage key assets at Sydney’s iconic Rosehill Gardens Racecourse. The agreement, which was secured as part of a competitive tender process, takes effect on 3 June 2024 and covers six locations […]

VMO Signs Deal With Stockland Shopping Centres.
  • Advertising

VMO Signs Deal With Stockland Shopping Centres.

VMO has secured an exclusive agreement with Stockland to manage the operations of 22 large format digital screens, strategically positioned throughout nine Stockland town centres across Australia. These centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands, and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south […]

Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
  • Media

Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity

Day Management has appointed Tim Wall in a newly-created role of head of talent and publicity. Wall will be responsible for managing and overseeing Day’s broad and impressive portfolio of talent, including Day’s most-recent coup, the highly sought-after breakout star of Married At First Sight Australia, Lucinda Light. Wall was previously senior publicist at Paramount […]

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]