Crossmedia, HYLAND & Indie Agencies Join To Win Etihad Global Media Account

os Angeles, CA, USA - Jan 02, 2016: Etihad Airways Boeing 777-200LR (Registration No. A6-LRE) taking off at LAX Airport.

Crossmedia, HYLAND and a number of independent agencies have collaborated to win Etihad Airways global media account.

Transparent models and everyday accountability for client results has paved the way for Etihad to appoint the independent agencies globally across Europe, Asia and Australia.

HYLAND founder Virginia Hyland said: “We have thoroughly enjoyed the collaborative nature of working side by side with Crossmedia and other agency owners to collectively show our business smarts and pitch on Etihad.

“It is encouraging to see that global clients who desire different thinking to help their businesses grow are now considering and appointing owner-operator agencies across the globe.

“There is something very special about the local accountability and on ground team dedication that independent agencies can truly deliver.

“As business owners, our desire to make a difference to clients is far greater. We are determined to show Etihad that there is a better way.

“HYLAND has built enormous equity over the years as a most trusted agency partner for our clients. We’re excited to work with Crossmedia and Etihad to deliver better results.”




Please login with linkedin to comment

crossmedia Etihad hyland

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]