72andSunny And Sundae Collective Launch In Australia

72andSunny And Sundae Collective Launch In Australia

72andSunny Sydney has launched a new performance-driven creator platform called Sundae Collective and is working on a number of projects across current and new clients.

Sundae Collective harnesses the power of digital creator culture to drive performance for
brands.

Sundae applies performance marketing principles to creator content, bringing scale and
analytical accountability to content, in order to deliver a brand’s goals through precise targeting,
and real-time media and creative optimisation.

72andSunny executive strategy director Ross Berthinussen said: “Sundae allows us to collaborate with inspiring creators both locally and globally, and then turbocharge the content they create with a performance-driven approach to data and optimisation.”

The discipline, that originated in the US, works with brands globally including, LG, General
Mills and Circle K.




Please login with linkedin to comment

Latest News

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]