Vidcon To Return To Melbourne For Its Third Year
VidCon, the world’s largest celebration of online video and digital creators, has announced the return of VidCon Australia 2019 at Melbourne’s Convention and Exhibition Centre, from the 19th-22nd September.
Celebrating all things video, social media and YouTube, the announcement follows the huge success of the first ever VidCon London earlier this year, and preludes the 10th VidCon US set to take place in July.
Co-founded by brothers Hank and John Green, VidCon expanded into Australia in 2017 and will return for its third year to host the very best in global and local industry, creator and social media talent all under one roof.
This year’s lineup already boasts over 40 million combined YouTube followers, including leading names Georgia Productions, JaidenAnimations, Draw with Jazza, TheOdd1sOut, Maaz [The Amaazing], alongside US vlogger star Eva Gutowski [MyLifeAsEva].
Attendees at this year’s event can expect a host of creative, practical and informative content from the industry’s leading innovators.
Ticket options are divided into three signature tracks for purchasers, providing tailored programming suited to their specific interests:
- Community Track: For the online video fans. Attendees will be granted exclusive access to leading fan-favourite creators, including live performances, creative workshops, Q&As and a chance to meet the video stars in person.
- Creator Track: For the video creators themselves, the event will provide expert insights into video production, how to grow and monetise social channels efficiently, and tips to build their channels as a brand via workshops, panel discussions and keynotes.
- Industry Track: For the industry executives, VidCon AU delivers an invaluable networking opportunity and is a leading resource to learn tips on the trade from experts – including, how to build online communities, must-know trends on the horizon, best practices in video advertising and advice on how to reach the highly coveted Gen Z and millennial audience in APAC.
Additional details on new programming, speakers, activations, events, parties and further creators set to attend will be announced in due course.
VidCon general manager, Jim Louderback said: “VidCon has established itself as a pioneer in online video.
“We bring together a unique blend of industry innovators, breakthrough new products and platforms, and a discussion of the strategic imperatives driving this industry forward.
“VidCon is the only place for fans to connect with world-class talent in an environment designed to optimize both creativity and innovation.
“Welcoming VidCon Australia back for its third year is a pivotal highlight for us.
“Australia is one of the fastest growing online video markets in the world and it’s crucial for us to help shape the future of digital content in this exciting market.”
VidCon Australia made its debut in 2017 and has since welcomed thousands of leading content creators and fans through the door, for an immersion in first class video content, masterclasses in creative execution, industry learning and networking.
Around the world, VidCon US will celebrate its 10th anniversary this year, while this year also saw the first ever VidCon London takes place at ExCeL London in February.
Louderback added: “The 2018 VidCon Australia lineup was truly world class.
“It was an incredible blend of established and emerging innovators, trend-setting industry leaders and mega-fans all in one hub.
“As we move into our third year, we’re working hard to make sure this event is bigger and better than ever before.”
He concluded: “We want to set the agenda for the online video industry over the next 12 months, along with focusing on the emerging creators and business leaders that will drive it forward both in Australia and around the world.
“If you watch online video, then you need to attend VidCon.”
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.