SBS Unveils Broadcast Partners For Football World Cup

SBS Unveils Broadcast Partners For Football World Cup

SBS has today announced TAB, Hyundai, Hisense, adidas and Mitre 10 as broadcast partners for the 2018 FIFA World CupTM.

Adam Sadler, director of sales, SBS Media said: “Football is a sport that unites all Australians and the response to the FIFA World Cup has been extremely positive. It’s fantastic to have TAB, Hyundai, Hisense, adidas and Mitre 10 join SBS for what will be the biggest sporting event in 2018.

We have been working with these brands for many months to ensure we can deliver truly integrated partnerships that provide real value and cut through across our multi-platform coverage”.

As the official broadcaster of the 2018 FIFA World Cup RussiaTM, SBS will present the match of the day, every day throughout the tournament along with highlights from every match live, free and in HD for all Australians on television and online via the official FIFA World CupTM app, The World Game online, and SBS On Demand.

Football fans will also be able to listen to all 64 matches of the 2018 FIFA World Cup RussiaTM on SBS Radio where match commentary will be aired in up to three languages simultaneously; English and in languages of the teams competing.




Please login with linkedin to comment

SBS World Cup

Latest News

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]