2DayFM Takes Another Ratings Hit In Competitive Sydney Brekkie Slot
It seems the Sydney breakfast slot at the Hit Network’s 2DayFM remains a poisoned chalice since the axing of Rove McManus and Sam Frost, with the latest ratings not good news at all for hosts Em Rusciano And Harley Breen.
GfK, the official provider of radio ratings for Commercial Radio Australia, today released its third survey for the year, which showed a 1.0 per cent drop in market share for Rusciano’s show in the competitive Sydney brekkie slot to 3.1 per cent.
The poor result makes you wonder how much more patience 2DayFM has, as McManus and Frost had a 3.8 per cent share of the Sydney brekkie market when they were dumped last year.
Here’s a breakdown of who was up and who was down in each of the metro radio markets:
SYDNEY
Macquarie Radio Network’s 2GB has held on to top spot in Sydney (just) with its overall market share dropping 0.2 per cent to 11.4 per cent. Coming in a very close second was smoothfm, up 1.4 per cent to 11.3 per cent, while ABC Sydney remained in third with 8.9 per cent market share (up 0.9 per cent).
Breakfast
First: 2GB (up 0.3 per cent to 13.8 per cent)
Second: ABC Sydney (up 1.0 per cent to 10.6 per cent)
Third: KIIS FM’s Kyle & Jackie O (up 0.4 per cent to 9.7 per cent)
Drive
First: smoothfm (up 1.8 per cent to 12.4 per cent)
Second: Nova’s Kate, Tim & Marty (up 0.4 per cent to 10.5 per cent)
Third: ABC Sydney (up 2.0 per cent to 9.3 per cent)
MELBOURNE
Macquarie’s 3AW has increased its lead in Melbourne for overall market share by 1.7 per cent to 15.5 per cent, while Fox FM moved from fifth up into second with 9.8 per cent market share (up 1.7 per cent), and Nova’s smoothfm claimed third with 9.3 per cent (down 0.6 per cent).
Breakfast
First: 3AW’s Ross and John (up 1.8 per cent to 21.1 per cent)
Second: ABC Melbourne (down 1.6 per cent to 12.2 per cent)
Third: Fox FM (up 2.2 per cent to 8.6 per cent)
Drive
First: 3AW (up 2.6 per cent to 12.8 per cent)
Second: FOX FM’s Hamish & Andy (up 2.4 per cent to 12.7 per cent)
Third: Nova’s Kate, Tim & Marty (down 0.6 per cent to 9.7 per cent)
BRISBANE
Remaining on top is Nova 106.9 with 15.8 per cent overall market share (up 2.0 per cent), while 97.3fm moved up one spot on the ratings to second with 11.3 per cent (down 0.1 per cent), and Hit105 fell to third with 11.0 per cent (down 0.5 per cent).
Breakfast
First: Nova 106.9 (up 2.0 per cent to 14.8 per cent)
Second: ABC Brisbane (down 0.9 per cent to 12.1 per cent)
Third: Hit105 (down 1.3 per cent to 10.9 per cent) and Triple M (down 1.4 per cent to 10.9 per cent)
Drive
First: Nova’s Kate, Tim & Marty (up 2.5 per cent to 21.7 per cent)
Second: Hit105’s Hamish & Andy (down 2.6 per cent to 12.3 per cent)
Third: 97.3fm (up 0.7 per cent to 11.3 per cent)
ADELAIDE
FIVEaa has pipped Mix 102.3 for top spot in Adelaide with an overall market share of 12.3 per cent (up 0.7 per cent), while Mix had 12.1 per cent share (down 0.4 per cent), and ABC Adelaide claimed third place with 11.1 per cent (down 0.7 per cent).
Breakfast
First: ABC Adelaide (down 0.5 per cent to 15.2 per cent)
Second: FIVEaa (up 0.1 per cent to 14.6 per cent)
Third: Mix 102.3’s Jodie & Soda (down 1.0 per cent to 11.1 per cent)
Drive
First: Nova’s Kate, Tim & Marty (down 1.3 per cent to 12.1 per cent)
Second: FIVEaa (up 0.9 per cent to 11.5 per cent)
Third: Triple M (up 1.3 per cent to 11.1 per cent)
PERTH
Mix 94.5 increased its lead in Perth for overall market share by 0.2 per cent to 14.7 per cent, while Nova held on to second with 13.7 per cent market share (up 1.9 per cent), and Hit92.9 remained in third place with 11.0 per cent (up 0.2 per cent).
Breakfast
First: Nova’s Nathan, Nat & Shaun (up 1.8 per cent to 14.0 per cent)
Second: Mix 94.5’s Clairsy, Matt and Kymba (down 0.9 per cent to 13.8 per cent)
Third: Hit92.9 (up 1.1 per cent to 11.4 per cent)
Drive
First: Nova’s Kate, Tim & Marty (up 1.7 per cent to 15.2 per cent)
Second: Mix 94.5’s Lisa and Pete (up 0.9 per cent to 15.1 per cent)
Third: Hit92.9’s Hamish & Andy (up 0.5 per cent to 13.1 per cent)
Please login with linkedin to comment
Advertising Standards Bureau Em Rusciano Harley Breen Hulsbosch Mobile App Southern Cross Austereo Survey 3 2017Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.