Mark Scott Says SBS Isn’t Faithful To Its Multicultural Charter & Should Merge With The ABC

Mark Scott Says SBS Isn’t Faithful To Its Multicultural Charter & Should Merge With The ABC

Outgoing ABC managing director Mark Scott has used his final appearance at a Senate Estimates committee to question if Australia needs two government-funded broadcasters and suggested that the SBS should be merged into the ABC.

Scott – who’s to be replaced by Google executive Michelle Guthrie in April – used his appearance in front of the politicians to have a dig at his smaller, multicultural sibling claiming it was broadcasting far less subtitled content than it had done over the past 10 or 20 years.

Earlier in the day the Estimates Committee also heard from SBS boss Michael Obeid who’d expressed his disappointment that the ABC had decided to run its Foreign Correspondent program at the same time SBS’s premier current affairs show Dateline was airing.

The ABC had also bid for the rights to last January’s Asian Cup Football tournament, a move that reportedly infuriated the football-loving SBS.

Interestingly, the affable Obeid was a frontrunner for Scott’s job although his candidacy was overlooked as the ABC reportedly wanted a woman in the role and subsequently recruited Google’s Guthrie.

Obeid said all of SBS’s “audience and revenue numbers have met all our budget numbers to date… the audience numbers have exceeded our expectations to date.”

SBS runs four TV channels and some 70 radio broadcasts in different languages.

However, Scott countered saying be believed SBS was increasingly losing its multicultural flavour and was instead chasing audience numbers and ad dollars.

Scott added: “In a way, the core tenets of SBS when it was established — which was to provide multicultural broadcasting — I suspect the SBS of today, which is more general interest broadcasting, means the difference between the two broadcasters is not as distinct as it was.”

Scott inferred that Obeid had moved SBS away from its own charter and SBS2 had deliberately chased a younger, English-speaking audience in direct competition to ABC2’s programming.

“These are different organisations that operate under different charters to different boards and in practice the co-operation from time to time is challenging.

“SBS was created well before digitisation, well before digital television … it’s an analogue solution in a digital world. When Foxtel wants to run new discrete channels, they don’t create entire new networks around it,” he said.




Latest News

Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park
  • Campaigns

Indy Enigma Delivers Signage For NSW’S First Purpose-built Surf Park

Enigma, one of Australia’s largest full-service independent agencies, today unveiled a bespoke placemaking campaign for URBNSURF – Sydney’s new, world-leading, purpose-built surf park. The creative team behind Enigma’s Property & Place division has developed a unique set of wayfinding and environmental graphics and signage for URBNSURF Sydney, ahead of its opening at Sydney Olympic Park […]

JCDecaux Secures All Major Bus Advertising Contracts Across Sydney 
  • Advertising

JCDecaux Secures All Major Bus Advertising Contracts Across Sydney 

JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions. Lead image: Ben White, general manager. Winning the competitive tender process marks a significant expansion of JCDecaux’s current bus advertising contracts across Sydney. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions […]

CommBank Launches The Brighter Side TV On 10 And 10 Play
  • Marketing
  • Media

CommBank Launches The Brighter Side TV On 10 And 10 Play

CommBank has today unveiled The Brighter Side, a new television series to be broadcast on 10 and 10 Play to inform and empower Australians with practical tips and bright ideas to help them take control of their financial future. The Brighter Side showcases a diverse range of stories to inspire Australians to make their money […]

IMAA Announces Next Female Leaders Of Tomorrow Programme
  • Media

IMAA Announces Next Female Leaders Of Tomorrow Programme

The IMAA is celebrating the success of its inaugural Female Leaders of Tomorrow programme for providing a real-world solution to address the gender pay gap at senior levels* with events in Sydney and Melbourne. It has also announced its new 2024-25 programme. The 2023-24 programme’s 16 mentees and mentors, along with mentee leaders, IMAA directors […]

QMS Boosts NSW Billboard Network With Australian Turf Club Agreement
  • Advertising

QMS Boosts NSW Billboard Network With Australian Turf Club Agreement

Leading digital outdoor company QMS today announced a further expansion of its NSW network, signing a new agreement with the Australian Turf Club to manage key assets at Sydney’s iconic Rosehill Gardens Racecourse. The agreement, which was secured as part of a competitive tender process, takes effect on 3 June 2024 and covers six locations […]

VMO Signs Deal With Stockland Shopping Centres.
  • Advertising

VMO Signs Deal With Stockland Shopping Centres.

VMO has secured an exclusive agreement with Stockland to manage the operations of 22 large format digital screens, strategically positioned throughout nine Stockland town centres across Australia. These centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands, and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south […]

Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity
  • Media

Day Management Appoints Paramount’s Tim Wall As Head Of Talent And Publicity

Day Management has appointed Tim Wall in a newly-created role of head of talent and publicity. Wall will be responsible for managing and overseeing Day’s broad and impressive portfolio of talent, including Day’s most-recent coup, the highly sought-after breakout star of Married At First Sight Australia, Lucinda Light. Wall was previously senior publicist at Paramount […]

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]