Ikon Holds On To Commonwealth Bank Media Account

Hand holding a rope in a tug-of-war contest

CommBank has announced Ikon Communications will retain its media account, following a competitive pitch process.

Vittoria Shortt, chief marketing officer, Commonwealth Bank says:

“The Australian media marketplace is in tremendous shape given the calibre of agency responses we saw throughout the process.

“In a rapidly evolving media environment, it is critical for us to work with the best in the market to reach our customers; and the pitch process reaffirmed that Ikon is the agency to do this for us.

“They proved their ability to develop world-class, bespoke solutions for our business challenges.

“We are excited to continue to build on the foundations we’ve created during our 15 year partnership and look forward to taking the relationship to the next level.”

The agency review was carried out over ten weeks and applied to various businesses across the CommBank Group.




Latest News

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]