Captain Risky has taken to the skies with a new daredevil stunt for Budget Direct Car & Home Insurance.
The ad, created by 303 Lowe Sydney, follows the launch of Budget Direct’s Captain Risky campaign in January this year.
The ad continues to build on the fact that Budget Direct doesn’t insure Captain Risky to keep prices low, by showcasing that the insurance brand have been awarded the prestigious 2015 Money magazine Insurer of the Year Award.
In the new execution, Captain Risky is so impressed that Budget Direct has won the award that he tries to outdo them – with risky consequences.
Jonathan Kerr, director, marketing and digital, Budget Direct, said, “Budget Direct being named Money magazine’s Insurer of the Year 2015 is a huge endorsement of the value that we deliver to our customers. I can see why Captain Risky has thrown down the gauntlet in his latest stunt.”
CREDITS
Advertiser: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager, Marketing & Digital – Customer Acquisition & Partnerships: Paul Duggan
Campaign Manager, Marketing & Digital: Jenni Osborne
Agency: 303Lowe Sydney
ECD: Richard Morgan
Copywriter: Sean Larkin
Art Director: Adam Whitehead
Agency Producer: Louise Reimnitz
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Producers: GoodOil
Director: Hamish Rothwell
Executive Producer: Sam Long
DoP: Crighton Bone
VFX & Supervisor: Colin Renshaw (ALT VFX)
Editor: Peter Sciberras (Method Studios)
Sound Engineer: Myles Lowe (Song Zu)
