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Reading: 303Lowe Brings Captain Risky To The Skies For New Budget Direct Campaign
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B&T > Advertising > 303Lowe Brings Captain Risky To The Skies For New Budget Direct Campaign
Advertising

303Lowe Brings Captain Risky To The Skies For New Budget Direct Campaign

Danielle Long
Published on: 20th July 2015 at 11:30 AM
Danielle Long
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2 Min Read
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Captain Risky has taken to the skies with a new daredevil stunt for Budget Direct Car & Home Insurance.

The ad, created by 303 Lowe Sydney, follows the launch of Budget Direct’s Captain Risky campaign in January this year.

The ad continues to build on the fact that Budget Direct doesn’t insure Captain Risky to keep prices low, by showcasing that the insurance brand have been awarded the prestigious 2015 Money magazine Insurer of the Year Award.

In the new execution, Captain Risky is so impressed that Budget Direct has won the award that he tries to outdo them – with risky consequences.

Jonathan Kerr, director, marketing and digital, Budget Direct, said, “Budget Direct being named Money magazine’s Insurer of the Year 2015 is a huge endorsement of the value that we deliver to our customers. I can see why Captain Risky has thrown down the gauntlet in his latest stunt.”

CREDITS

Advertiser: Budget Direct

Director, Marketing & Digital: Jonathan Kerr

General Manager, Marketing & Digital – Customer Acquisition & Partnerships: Paul Duggan

Campaign Manager, Marketing & Digital: Jenni Osborne

Agency: 303Lowe Sydney

ECD: Richard Morgan

Copywriter: Sean Larkin

Art Director: Adam Whitehead

Agency Producer: Louise Reimnitz

Head of Business Management: Tony Dunseath

Business Director: James Lammert

 

Producers: GoodOil

Director: Hamish Rothwell

Executive Producer: Sam Long

DoP: Crighton Bone

VFX & Supervisor: Colin Renshaw (ALT VFX)

Editor: Peter Sciberras (Method Studios)

Sound Engineer: Myles Lowe (Song Zu)

 

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TAGGED: alex's willy, Clemenger BBDO Sydney, Sphere PR, Students
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By Danielle Long
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Danielle Long is a writer/ editor and communications specialist with more than twelve years experience in the advertising and marketing industry. Following a decade-long career as a marketing journalist in the UK and Australia, writing for titles such as: AdNews, Campaign, New Media Age and Revolution, Danielle moved away from the daily grind of the news cycle to work as a freelance writer, content editor and PR consultant. Danielle is also work as a freelance PR consultant, specialising in B2B and trade marketing publicity for advertising, branding, digital and research agencies. She currently splits her time between freelance projects, PR clients and my role as Editor of Branded Arts Review, an online publication showcasing the world’s best branded entertainment.

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