Australia has nabbed 22 spots on the shortlist for this year’s Festival of Media Global Awards, with public service campaigns leading the field.
Check out the release below.
Australia takes 22 spots on shortlist for this year’s Festival of Media Global Awards
Sixteen campaigns up for 13 different awards
11/3/14: The Festival of Media Global Awards’ highly-anticipated shortlist for 2014 comes out today, with Australian campaigns taking 22 spots overall. Australia is the third most represented country in this year’s shortlist after the UK at 57 entries, and the US with 45.
Public service campaigns lead the entries from Australia, with Hepatitis C’s campaign ‘Creating a media channel to fight Hepatitis C’ and ‘XTL’ from the Department of Families, Housing, Communities and Indigenous Affairs both up for three awards each. ING Direct’s ‘Spend Your Lunch Well’ campaign has also been shortlisted twice, for Best Entertainment Platform and Best Launch Campaign.
The Festival of Media Global Awards recognises the very best of creative thinking in media globally, and this year’s record-breaking number of entries coming from 27 different countries. The Philippines, Malaysia and Singapore each doubled their number of entries from last year.
For the first time this year, Ogilvy DigitalHealth, ONIRIA\TBWA, and Forsman & Bodenfors also made the shortlist. Malaysian agency UM led the Australian entries, with six of their campaigns up for nine different awards.
The new category for ‘Best Content Creation Award’ was one of the most highly contested, with 14 different campaigns from across the globe set to battle it out during the final judging.
Across the board, this year’s entries demonstrated extensive social media engagement to reach audiences. Etihad’s ‘Mapped Out’ campaign explored users’ networking opportunities abroad by connecting to their LinkedIn accounts, and Swedish brand Marabou’s ‘The Chocolate with 6,000 Names’ asked Facebook fans to share their favourite excuses for enjoying chocolate.
Sameer Singh, VP, Head of Global Media at GlaxoSmithKline and Chair of the 2014 Awards Jury, comments: “It is so exciting to see brands from the four corners of the globe receiving multiple shortlist accolades. It certainly demonstrates that international standards of creativity and campaign excellence are being championed by countries both big and small. As global practitioners, we can learn from each of these campaigns to continue to drive the effectiveness of our own work – they’re an inspiration.”
Singh and a panel of 24 other industry experts will meet in Rome to judge the shortlisted entries, and the winners will be announced at a gala dinner on April 8th, the final night of the Festival of Media Global 2014. This year’s jury features from some of the world’s leading brands and agencies, including Craig Hepburn of Nokia, Tom Wyse of Paddy Power, Kathleen Brookbanks of OMD, and Sylvain Chevalier of Havas Media Group.
For the first time ever, the Festival of Media Global Awards 2014 will feature tiered judging, with Gold, Silver or Bronze awards available to recognise the high calibre of entries, along with the Grand Prix awards for Campaign of the Year, Country Agency of the Year, and Agency of the Year. There will also be a Guinness World Record Award for the brand with the best world record-breaking campaign, as voted by the industry.
The entries will be available on www.creamglobal.com, and during the event, delegates can review the shortlisted campaigns on Surface devices from Microsoft. The ceremony itself sees new additions of projection mapping technology, and Spotify is also enabling winners to select their favourite track to be played if they win. This year’s Festival is being held in Rome at the Rome Cavalieri Hotel, from April 6-8, 2014.
To view the full Festival of Media Global Awards shortlist, click here.
Please login with linkedin to comment
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]