TBWA has promoted Catherine Harris to CEO of TBWA\Group New Zealand.
Harris joined TBWA\Group New Zealand two years ago and has led a resurgence across the agency attracting key talent, delivering growth and the expansion of capabilities.
Prior to joining TBWA\Group New Zealand, Harris worked for 15 years abroad including TBWA\London, Havas Sydney and Saatchi & Saatchi Sydney.
TBWA CEO ANZ Paul Bradbury said: “Catherine’s vision for TBWA NZ is world-class and her energy, passion and care are second to none.
“Catherine, Shane and the New Zealand management team have a very clear vision and action plan on how we will continue to evolve the agency’s capabilities. Underpinned by Disruption, TBWA’s strategic point of difference, and our continued commitment to world class creativity.
“We are very excited to see TBWA\Group re-emerge as a serious player in New Zealand, bringing on board new Clients like 2degrees and Avalanche. Catherine and Shane have an energy, determination and freshness that appeals to clients and top talent in New Zealand.
Catherine’s promotion is testament to her achievements, and we are proud to have her leading our New Zealand office.”
Harris commented: “TBWA has a proud history of being one of the most disruptive and culturally impactful agencies in New Zealand.
“We have a talented and diverse leadership team, outstanding people around us and amazing clients. While we’ve delivered significant growth, there is a lot more to come. Partnering with Shane means our focus has moved back to delivering impactful creative work and disruptive ideas.”
TBWA chief creative officer Shane Bradnick said: “I love working with Catherine. It’s only a couple of times in your career that you find a partner with the same beliefs, values and ambitions as your own. I’m lucky enough to have found that with Catherine.
“She is one of the smartest people I have ever met, has an incredible talent for spotting game-changing ideas, and is outrageously good fun to be around.”
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