How collaboration across the media industry will bring about the end of the Australian oligopoly 17 May 2012 0 comments An opinion piece from Professor Mark Ritson recently arguing that the days of the Australian oligopoly were over generated a significant amount of debate online. In response PHD strategist Stewart…
Earning trust 17 May 2012 0 comments For more than the past three decades Roy Morgan Research has been researching the standing of various professions on the criteria of ethics and honesty in the eyes of the public.
Is above-the-line advertising dying a slow death? 15 May 2012 0 comments Bold claims surfaced again recently that TV advertising is dying a slow death and is no longer relevant in the fast pace of the digital world, writes Nick Spooner, CEO at Salmat Digital.
But I ordered a double espresso you dimwit! 14 May 2012 0 comments As companies put customer service back at the centre of their business, how do we make it more than an ‘idea’? How do we create solutions that are customer focused, responsive and relevant without…
Aliens do it better 1 May 2012 0 comments The highly anticipated prequel to the Alien movie franchise, Prometheus, is set to launch in just a couple of months. And just before you click back, this isn’t a movie review from the future, more…
So who are these Android users? 27 Apr 2012 0 comments You own an iPhone. Everyone else in the agency owns an iPhone. Most of your clients own iPhones. Why would anyone have anything but an iPhone?
Has Coles got revamped flybuys right? 23 Apr 2012 0 comments The long awaited upgrade of flybuys has finally happened. The granddaddy of loyalty programs in Australia has finally been given the shake-up its new masters – who were schooled in the competitive…
What we can learn from the launch of the Raspberry Pi? 19 Apr 2012 0 comments So this is not the new fruit inspired communications tool from RIM communications the struggling makers of the Blackberry, but a credit card sized circuit board designed to inspire kids in the UK to…
Death of an oligopoly 19 Apr 2012 0 comments Australian brands need to take a reality check: the days of being an oligopoly are finished, writes Mark Ritson.
What skinheads can teach us 19 Apr 2012 0 comments In the fourth and final part of the series, Jhonnie Blampied looks at the power of behaviourial economics in reframing an offer or prospect in order to make it fundamentally more appealing.
