Australia’s largest place-based health and wellness network, Tonic Health Media announced an expansion of its Melbourne operations, hiring Sam Matheson as commercial manager.
As commercial manager, Matheson will head up Tonic’s agency relations in Victoria, working with agency partners and key decision makers to deliver campaigns across Tonic’s leading network of health focused media inventory.
Matheson joins Tonic from a group sales manager role with Executive Channel. Prior to that he rose through numerous planning, buying and trading roles within Universal McCann. With an outstanding industry reputation for client relations and strategic campaign planning, Matheson’s appointment further bolsters Tonic’s account management team heading into 2017.
Expansion of Tonic’s presence in Melbourne follows a string of recent account service and sales hires within the business, with two further Commercial Managers joining the Sydney team in H2 2016. Tonic Health Media TV screens and brochure boards provide health, nutrition and lifestyle advice to patients in 3500 doctors’ surgeries and hospital waiting areas around the country.
Tonic commercial director Jack Mortlock said Matheson’s appointment is the first in what’s set to be a string of big announcements for the business in 2017. “Tonic had an outstanding year in 2016 and we’re in a great position to continue our leadership of the health media arena in 2017. Bringing Sam into the team reflects our sustained growth in Melbourne, and it’s great to have a local heading up our state team.
“Tonic’s proposition to the market continues to strengthen, and welcoming Sam on board enhances us further. Ten million Australians interact with one of our assets every month, and when they do interact it’s in a highly engaging, contextually relevant environment. We’re seeing huge growth in the out-of-home media market, and place-based media continues to shine as a powerful and incisive channel in a fractured media landscape,” he said.
Matheson said he was excited to be joining a growing business in a growing market. “I’m looking forward to the challenge of driving Tonic’s growth in Melbourne. Tonic’s network is such a unique proposition to brands and advertisers grappling with a changing media environment. It has an audience with concrete and highly contextual interest set. As health and wellness becomes increasingly prevalent in our daily lives, the opportunities for brands and advertisers to use place-based health media in new ways is enormous.”