Tonic Health Media Expands With Melbourne Commercial Manager

Tonic Health Media Expands With Melbourne Commercial Manager
SHARE
THIS



Australia’s largest place-based health and wellness network, Tonic Health Media announced an expansion of its Melbourne operations, hiring Sam Matheson as commercial manager.

As commercial manager, Matheson will head up Tonic’s agency relations in Victoria, working with agency partners and key decision makers to deliver campaigns across Tonic’s leading network of health focused media inventory.

Matheson joins Tonic from a group sales manager role with Executive Channel. Prior to that he rose through numerous planning, buying and trading roles within Universal McCann. With an outstanding industry reputation for client relations and strategic campaign planning, Matheson’s appointment further bolsters Tonic’s account management team heading into 2017.

Expansion of Tonic’s presence in Melbourne follows a string of recent account service and sales hires within the business, with two further Commercial Managers joining the Sydney team in H2 2016. Tonic Health Media TV screens and brochure boards provide health, nutrition and lifestyle advice to patients in 3500 doctors’ surgeries and hospital waiting areas around the country.

Tonic commercial director Jack Mortlock said Matheson’s appointment is the first in what’s set to be a string of big announcements for the business in 2017. “Tonic had an outstanding year in 2016 and we’re in a great position to continue our leadership of the health media arena in 2017. Bringing Sam into the team reflects our sustained growth in Melbourne, and it’s great to have a local heading up our state team.

“Tonic’s proposition to the market continues to strengthen, and welcoming Sam on board enhances us further. Ten million Australians interact with one of our assets every month, and when they do interact it’s in a highly engaging, contextually relevant environment. We’re seeing huge growth in the out-of-home media market, and place-based media continues to shine as a powerful and incisive channel in a fractured media landscape,” he said.

Matheson said he was excited to be joining a growing business in a growing market. “I’m looking forward to the challenge of driving Tonic’s growth in Melbourne. Tonic’s network is such a unique proposition to brands and advertisers grappling with a changing media environment. It has an audience with concrete and highly contextual interest set. As health and wellness becomes increasingly prevalent in our daily lives, the opportunities for brands and advertisers to use place-based health media in new ways is enormous.”

Please login with linkedin to comment

Tonic Health

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]