The Reinvention of the Selfie

The Reinvention of the Selfie
SHARE
THIS



Photo-sharing social media site Instagram was down for couple of hours on the weekend, sparking a mixed-bag of online feedback (on other social media sites, namely Twitter) from users unable to post their “selfies.”

Though some attendees of big events like US music festival Coachella were genuinely frustrated, the majority of Instagram fans employed a sense of humour in response to the site’s impermanent failure.

This kind of online banter implies attitudes on social media are becoming more self-aware and light-hearted.

The “selfie” is an example of these evolving attitudes and is now the social norm for “capturing the moment”, according to James Keeler, head of strategy at The White Agency. 

According to the Oxford Dictionary Online, (to which “selfie” was officially added last year) a “selfie” is: “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.”

Now that even the Pope has been caught taking selfies, the selfie has entered the mainstream and been embraced by people all over the world.

Over one million selfies are uploaded on a daily basis, according to Selfie Infographic by Mantas Malukas “…the strong visibility of this content in our daily lives has allowed the selfie to become engrained in our psyche as an everyday convention of smartphone etiquette,” Samuel Snowden account director of Thinktank Social explained.

The selfie has become a cultural phenomenon because it is “accessible, identifiable and one that exudes personality,” according to Snowden.

There are, however, instances of selfie-related narcissism still appearing in social media circles. Keeler says the “shareable selfie” or “shelfie” has emerged as the selfie’s new egotistical offshoot, reserved for online users who only post photos they look desirable in.

Interestingly, Selfie Infographic shows that men and women are more or less equally likely to take a selfie. Of these, men are 34% more likely to retouch every selfie uploaded, as opposed to females who only retouch 13% of every selfie shared.

“These statistics indicate that the selfie is a marketing tactic that is equally appealing to all ages and sexes,” said Snowden.

He says the selfie is no different to the cultural obsession of reality TV shows in the early noughties, “the only difference between reality TV and the selfie is that in 2014 everyone could have their 15 seconds of viral news feed fame, irrespective of their geographic location”.

It seems the selfie, like it or not, is here to stay.  

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.