The Bachelor Debut: 507.8% Increase Social Media Conversations

The Bachelor Debut: 507.8% Increase Social Media Conversations
SHARE
THIS



Hearts broke all over Australia last night as TV watchers the 22 women that will be vying for Matty J’s heart in this season of Ten’s The Bachelor.

From professional body painters to Akoulina the shoeless twirler and even a fight within the first hour — it’s definitely going to be an interesting season ahead of us.

Australian viewers have really let the world know how they feel about this year’s contestants. News and social media insights company Meltwater have taken a look at what Australians are saying on social and being published online following last night’s premiere and the results are interesting to say the very least.

Trending Themes — Social 

Unknown-12

It comes as no surprise that Matty J was trending after last night’s long-anticipated return of #TheBachelorAU – but has Australia already picked a winner in #Lisa or #Leah? 

Contestant #Lisa was trending on social last night with many users dubbing her as the winner of Matty J’s heart from Day #1.

After ruffling Matty J’s hair and her suggestive remarks about her “secret garden” #Leah was the only other contestant trending on social media after last night’s episode.

Trending Themes — News

Unknown-13

News articles covering last night’s episode were largely focused on that faithful #cocktailparty, Leah and Natalie’s antics and the uncanny resemblance between new contestant Laura and ex-Bachelorette Georgia Love.

Sentiment — Social 

Unknown-14

When it comes to The Bachelor, Australians have fairly mixed feelings about last night’s episode on social media: 

  • Positive (41.43%)
  • Negative (37.41%) 
  • Neutral (21.16%)

Share of Voice — Social 

Unknown-15

You don’t need us to tell you that The Bachelor was all over social media this week — bring on the memes! 

  • There was a 507.8 per cent increase (+3,525) in social conversations around The Bachelor on the night of the premiere 
  • Social media coverage of The Bachelor peaked at 3,589 mentions on the night of the premiere (26th July) across Facebook, Instagram, Twitter, YouTube and blogs

Australian media has also covered The Bachelor extensively this week in the lead up to last nights season premiere: 

  • Total coverage: 806 stories (and counting!)
  • 229 per cent increase (+216) in news coverage in the 24 hours leading up to the premiere (25th- 26th July) 
  • News media coverage of The Bachelor peaked during last night’s premiere (26th July) at 308 stories  

Share of Voice — News

Unknown-16

Please login with linkedin to comment

Latest News

Agent99 PR Adds Product of the Year Awards To Client Stable
  • Marketing
  • Media

Agent99 PR Adds Product of the Year Awards To Client Stable

Independent communications agency Agent99 Public Relations has welcomed new client Product of the Year Australia to its stable, supporting the awards to increase visibility and awareness. Product of the Year is the world’s largest consumer-voted awards program for product innovation. It currently operates in 31 countries with the vision to guide consumers to the best […]

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine