Self Confessed Social Media Junkie Reveals His Knowledge

Kiev, Ukraine - May 20, 2013 - Hand pointing on keyboard with social media logotype collection of well-known social network brand's placed on keyboard buttons. Include Facebook, YouTube, Twitter, Google Plus, Instagram and more other logos.
SHARE
THIS



A panel of leading radio producers from some of Australia’s most popular AM and FM radio shows  and self confessed digital media geek, Jules Lund will share their expertise in sessions at this year’s National Radio Conference.

Heidi Murphy, senior producer of Neil Mitchell’s Morning Program; Jay Mueller, Triple M’s Hot Breakfast, executive producer; Laura Viglino, executive producer of WSFM 101.7’s Jonesy & Amanda In The Morning and Elle Conwell, executive producer of Nova’s Kate, Tim and Marty, will come together in the session “Contacts and Connections”.

The producers behind some of Australia’s most successful radio shows will explain how they track down and secure guests, come up with program ideas and work with their on air talent.  They will reveal what makes a good radio guest and how they developed their ‘little black book’ of contacts for some of the most sought after guests both internationally and in Australia.

Jules Lund

Jules Lund

In the digital world, a year is a lifetime; back by popular demand at this year’s conference is Southern Cross Austereo presenter and self confessed multimedia junkie, Jules Lund with the session “Can Social Media Survive Monetisation?”

Last year Lund shared strategies that made ‘The Fifi & Jules’ Facebook page the most engaged in the country. He challenged the radio industry to make their digital portfolio a higher priority.  Fast forward to the present, and his session will outline the dramatic changes within Facebook, Twitter & Instagram.

He will explain why social media’s organic growth has been stemmed, and whether the days of using social as a free marketing tool are over.

Joan Warner, chief executive officer of Commercial Radio Australia said: “We are very lucky within the radio industry to have a wealth of talent willing to share their experience at this year’s conference.”

“Contacts and Connections” and “Can Social Media Survive Monetisation?”, and the launch of the $25 million industry-wide radio brand campaign presented by Eardrum founding creative director, Ralph van Dijk, CRA Brand Committee chairman and chief executive officer of Australian Radio Network (ARN) Ciaran Davis, are just three of the more than 20 sessions in this year’s National Radio Conference program to be held in Melbourne at the Grand Hyatt on 17 October.  Further conference speakers will be announced in the coming weeks.

The conference is followed by the 26th annual Australian Commercial Radio Awards on the 18 October at the Melbourne Convention and Exhibition Centre.

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]