Reporter Sacked For Code Breaches Not Views: SBS

Reporter Sacked For Code Breaches Not Views: SBS
SHARE
THIS



SBS has argued that its sacked reporter Scott McIntyre was terminated because of the broadcaster’s protocol not because of his controversial views.

Back in April, McIntyre tweeted his views of the 100th anniversary of the Gallipoli landings that caused widespread furore. SBS terminated McIntyre’s employment the next day via email – allegedly at the request of then communications minister Malcolm Turnbull – and he is now suing for unlawful dismal.

The matter is currently before the Federal Court and it is being reported in the Fairfax Media that SBS has argued it removed McIntyre because it asked the reporter to delete the tweets and he refused not because of the actual nature of the tweets.

The tweets included: “Wonder if the poorly-read, largely white, nationalist drinkers and gamblers pause today to consider the horror that all mankind suffered” and “Remembering the summary execution, widespread rape and theft committed by these ‘brave’ Anzacs in Egypt, Palestine and Japan”.

Yesterday, the Court heard that when the tweets first appeared on Anzac Day, SBS management contacted McIntrye to remove them immediately, however, it is reported that he refused to do so.

The Court was also told that Turnbull and SBS managing director Michael Ebeid had a phone conversation about the tweets on the evening of Anzac Day but Turnbull never instructed Ebeid to sack McIntyre.

The following morning McIntyre received an email that read:

“As discussed, because of your actions, your employment with SBS has been terminated effective immediately. The decision has been made because you refused by reasonable directions asking you to delete the offensive tweets you posted on Anzac day and refusal to issue an apology which has bought SBS and yourself into disrepute. Refusing a reasonable direction from your manager is a summary dismissable​ offence. Additionally, you have breached the SBS Code of Conduct, SBS’s Corporate Values and the SBS Social Media Guidelines which has resulted in your role being untenable because the community and our audiences have lost confidence and faith in you as a member of our on-air team.”

McIntyre is suing for loss of income, damage to reputation, humiliation, distress and anxiety.

Both parties have failed to mediate a solution and the matter will return to court in April 2016.

 

 

 

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine