Live Streaming Of Melbourne Cup “Made TV History” Despite Low Metro Audience

Live Streaming Of Melbourne Cup “Made TV History” Despite Low Metro Audience
SHARE
THIS



Seven and Yahoo7 smashed records with its first run, as Live streaming on PLUS7 officially launched for Melbourne Cup.

Seven’s live coverage of the race reached 4.4 million people, with a combined metro and regional average of 2.984 million viewers, which hit its peak at over 3.1 million.

And in its debut of live streaming on PLUS7, the network reached more than 488,000 Australians who were streaming the coverage across the day, and over 300,000 concurrent streams during the main race.

“Melbourne Cup really is the race that stops the nation – all Australians want to watch the race no matter where they are and now they can, right from their smartphone,” Yahoo7 CEO Ed Harrison said.

“To launch Live streaming on PLUS7 with record breaking numbers demonstrates the demand for this service, and we’re excited to add even more great features as we continue to grow PLUS7.”

Seven’s chief digital officer Clive Dickens agreed, saying that while the network didn’t “break the internet”, it certainly “made TV history”.

In individual TV markets, the audiences were also stand outs, with Melbourne averaging an audience number of 971,000 viewers at race time, peaking at over one million. But despite all the hype, the Melbourne Cup recorded a rather low metro audience given the occasion.

The capital-city audience for the great race was down on last year’s 2.178 million and well down on the 2.66 million viewers who watched Green Moon win the 2012 Melbourne Cup, the 2.704 million for Americain’s 2010 win and the 2.65 million that watched Dunaden’s 2011 win.

Out-of-home viewing that takes place in hotels and offices wasn’t included in the numbers, however, and new measurements for online viewing released next year will no doubt help boost numbers.

“Based on stats on concurrent users and peak traffic, yesterday’s live stream of the Melbourne Cup on Channel 7 was likely the largest online event of its kind in Australia,” Akamai Technologies chief media strategist Asia Pacific David Habben said.

“To put that into perspective, the audience of over 300,000 was more than three times larger than the Australian live stream of the FIFA World Cup, and almost double the peak traffic.”

The new Live streaming on PLUS7 offers all Seven Network broadcast channels, in a move that will make it easier to enjoy Australia’s most popular television shows on PLUS 7 on mobile and on the PLUS7 website – for free.

Latest News

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

Creative agency McCann has announced the appointment of Georgie Pownall as its new managing director for Melbourne. With over 20 years’ experience in marketing and advertising, Pownall (pictured above) joins McCann most recently from Publicis Mojo. She has also worked for several other agencies such as The Campaign Palace, DDB, Saatchi & Saatchi, and CHE. […]

ABC Accuses Murdoch Of Helping Oust Turnbull
  • Media

ABC Accuses Murdoch Of Helping Oust Turnbull

The ABC aired an explosive report during its 7 pm News last night, claiming News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull to oust him from parliament. According to ABC, Seven West Media CEO Kerry Stokes was told Murdoch Turnbull “had to go”, in the lead up to the Lib […]

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
  • Media

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales

Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP sales and client development to drive new business across the region. Jacobs has extensive experience working in Australia, joining Yahoo! from its London office in 2008 before moving to Publicis owned agency Zenith Optimedia as performance account director and then digital […]

Dendy Icon Promotes Sharon Strickland To CEO
  • Media

Dendy Icon Promotes Sharon Strickland To CEO

Cinema and film distribution group Dendy Icon has announced the promotion of Sharon Strickland to CEO. Strickland joined the company in 2010 from Hoyts as financial controller before being promoted to chief operating officer in 2014. She replaces Greg Hughes as CEO, who left Dendy Icon in November after 11 years at the group. Dendy […]

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]