American fast food chain Chipotle has been making waves over in the States with its new ad campaigns, and all for the right reasons.
For those who aren’t familiar with Chipotle, the chain serves giant stuffed-silly burritos.
In celebration of lesbian, gay, bi and transgender (LGBT) pride, the chain has been handing out badges asking ‘which way do you sway’, while wearing shirts emblazoned with ‘Homo Esas?’ – a play on the Spanish question of how are you ‘Como estas?’
WHAT CHIPOTLE GAVE OUT AT PRIDE. IF THIS ISNT BEAUTIFUL, IDK WHAT IS pic.twitter.com/aj360ja3YD
— zeke (@KingZeeke) June 6, 2015
The badges were part of Chipotle’s contributions to a number of Pride events across the States. The chain has also taken out print ads in various Pride publications.