All The Bite Sized News You Need To Know From The Latest ABC Figures

All The Bite Sized News You Need To Know From The Latest ABC Figures
SHARE
THIS



It’s that time again when newspapers and magazines get a hard dose of truth and find out where the chips have fallen, with the latest quarterly stats fresh from the (digital) printers.

In magazines, it’s the celeb titles taking a thrashing, while newspapers are still posting losses, however more modest than that of the mags.

“Consumers choose to interact with our leading brands across magazines, digital, social media and live experiences and we continue to invest to ensure we are engaging with them on the channels they prefer,” Bauer Media Group, Interim CEO Andreas Schoo, said.

“As a multi-platform business this data reliably shows the continued strength of our brands in reaching consumers on the channels of their choice.”

Effectively this translates to the stocktake of all readership across print and digital, which leaves most publications in OK standings. Print alone is a somewhat different story.

Magazines

Bauer Media’s Woman’s Day is leading the pack despite a decent drop of around 11.6 per cent. It’s circulation as a result also plummeted, falling from 307, 126 between January and March 2015 to 271,517 in the same period for 2016. The silver medal for mags goes to Pacific Magazine’s New Idea, which fell 14 per cent to 230,062.

Both publications slipped in the digital realm, with subscriptions falling 8.2 per cent and 35.4 per cent, respectively.

Third place was awarded to another Pac Mags baby, That’s Life, which fell by over 10 per cent to sell 165,190 copies.

TV Week and Take 5 at Bauer both experienced drops of 10 per cent each, but still rake in quite large print sales figures of 125,512 and 148,014 respectively.

Bauer’s OK! Magazine was likely to biggest plummet in print, sinking by almost 28 per cent and selling just 51,012 copies in the last quarter.

Unlike newspapers, nearly all cross-platform Magazines are still read by more Australians in print than in their digital forms. Only three titles have more people reading online than in print: Vogue (406,000 digital and 315,000 print readers, with a total audience of 705,000); Gourmet Traveller (238,000 digital, 225,000 print, for 449,000 overall); and The Monthly (161,000 digital and 154,000 print, for 282,000 total).

Peter Zavecz, CEO, Pacific Magazines, said, “Our business model is positioned for future growth, with an impressive multi-platform footprint, major new online plays, partnerships with some of the world’s best media players and growing new revenue streams.”

Gereurd Roberts, commercial director, Pacific Magazines, added, “Our strategic mission is to own every single content genre we operate in and, in doing so, build the country’s deepest and most valuable data sets”.

Newspapers

Fairfax Media’s The Australian Financial Review might have dropped by 10.5 per cent in print sales for weekday editions, but the weekend edition only dipped by a mere 0.7 per cent to maintain sales of 62,345, higher than its weekday sales.

But this didn’t hide the fact that when it comes to circulation, The Oz now has double the circulation of the Fin in Monday to Friday sales, hovering above the 100,000 copies per day.

The AFR’s weekend edition, however, miraculously pulled a win out of nowhere, actually growing by 0.7 per cent in the last quarter.

News Corp’s The Australian sunk by a humble 2.1 per cent to 101,980 print sales, while the Daily Telegraph pulled the highest weekday paper figures of 241,372, despite a 5.3 per cent plummet. The Sunday Telegraph raked in even higher weekend sales of 434,045, down by seven per cent.

The Sydney Morning Herald fell by around eight per cent compared to last year, still holding a figure of 102,512, while it’s Saturday edition sold 191,728 and the Sun Herald flogging 196,060 copies.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]