All The Bite Sized News You Need To Know From The Latest ABC Figures

All The Bite Sized News You Need To Know From The Latest ABC Figures
SHARE
THIS



It’s that time again when newspapers and magazines get a hard dose of truth and find out where the chips have fallen, with the latest quarterly stats fresh from the (digital) printers.

In magazines, it’s the celeb titles taking a thrashing, while newspapers are still posting losses, however more modest than that of the mags.

“Consumers choose to interact with our leading brands across magazines, digital, social media and live experiences and we continue to invest to ensure we are engaging with them on the channels they prefer,” Bauer Media Group, Interim CEO Andreas Schoo, said.

“As a multi-platform business this data reliably shows the continued strength of our brands in reaching consumers on the channels of their choice.”

Effectively this translates to the stocktake of all readership across print and digital, which leaves most publications in OK standings. Print alone is a somewhat different story.

Magazines

Bauer Media’s Woman’s Day is leading the pack despite a decent drop of around 11.6 per cent. It’s circulation as a result also plummeted, falling from 307, 126 between January and March 2015 to 271,517 in the same period for 2016. The silver medal for mags goes to Pacific Magazine’s New Idea, which fell 14 per cent to 230,062.

Both publications slipped in the digital realm, with subscriptions falling 8.2 per cent and 35.4 per cent, respectively.

Third place was awarded to another Pac Mags baby, That’s Life, which fell by over 10 per cent to sell 165,190 copies.

TV Week and Take 5 at Bauer both experienced drops of 10 per cent each, but still rake in quite large print sales figures of 125,512 and 148,014 respectively.

Bauer’s OK! Magazine was likely to biggest plummet in print, sinking by almost 28 per cent and selling just 51,012 copies in the last quarter.

Unlike newspapers, nearly all cross-platform Magazines are still read by more Australians in print than in their digital forms. Only three titles have more people reading online than in print: Vogue (406,000 digital and 315,000 print readers, with a total audience of 705,000); Gourmet Traveller (238,000 digital, 225,000 print, for 449,000 overall); and The Monthly (161,000 digital and 154,000 print, for 282,000 total).

Peter Zavecz, CEO, Pacific Magazines, said, “Our business model is positioned for future growth, with an impressive multi-platform footprint, major new online plays, partnerships with some of the world’s best media players and growing new revenue streams.”

Gereurd Roberts, commercial director, Pacific Magazines, added, “Our strategic mission is to own every single content genre we operate in and, in doing so, build the country’s deepest and most valuable data sets”.

Newspapers

Fairfax Media’s The Australian Financial Review might have dropped by 10.5 per cent in print sales for weekday editions, but the weekend edition only dipped by a mere 0.7 per cent to maintain sales of 62,345, higher than its weekday sales.

But this didn’t hide the fact that when it comes to circulation, The Oz now has double the circulation of the Fin in Monday to Friday sales, hovering above the 100,000 copies per day.

The AFR’s weekend edition, however, miraculously pulled a win out of nowhere, actually growing by 0.7 per cent in the last quarter.

News Corp’s The Australian sunk by a humble 2.1 per cent to 101,980 print sales, while the Daily Telegraph pulled the highest weekday paper figures of 241,372, despite a 5.3 per cent plummet. The Sunday Telegraph raked in even higher weekend sales of 434,045, down by seven per cent.

The Sydney Morning Herald fell by around eight per cent compared to last year, still holding a figure of 102,512, while it’s Saturday edition sold 191,728 and the Sun Herald flogging 196,060 copies.

Latest News

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

Creative agency McCann has announced the appointment of Georgie Pownall as its new managing director for Melbourne. With over 20 years’ experience in marketing and advertising, Pownall (pictured above) joins McCann most recently from Publicis Mojo. She has also worked for several other agencies such as The Campaign Palace, DDB, Saatchi & Saatchi, and CHE. […]

ABC Accuses Murdoch Of Helping Oust Turnbull
  • Media

ABC Accuses Murdoch Of Helping Oust Turnbull

The ABC aired an explosive report during its 7 pm News last night, claiming News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull to oust him from parliament. According to ABC, Seven West Media CEO Kerry Stokes was told Murdoch Turnbull “had to go”, in the lead up to the Lib […]

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
  • Media

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales

Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP sales and client development to drive new business across the region. Jacobs has extensive experience working in Australia, joining Yahoo! from its London office in 2008 before moving to Publicis owned agency Zenith Optimedia as performance account director and then digital […]

Dendy Icon Promotes Sharon Strickland To CEO
  • Media

Dendy Icon Promotes Sharon Strickland To CEO

Cinema and film distribution group Dendy Icon has announced the promotion of Sharon Strickland to CEO. Strickland joined the company in 2010 from Hoyts as financial controller before being promoted to chief operating officer in 2014. She replaces Greg Hughes as CEO, who left Dendy Icon in November after 11 years at the group. Dendy […]

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]