BBC’s HARDtalk Celebrates 20 Years

Stephen Sackur, BBC World News, London, HARDtalk, BBC World Service, GMT, foreign correspondent, BBC Radio 4, author
SHARE
THIS



BBC World News’ flagship interview program HARDtalk will be marking its 20th anniversary with a special edition featuring actor Sir Ian McKellan.

HARDtalk host Stephen Sackur will interview McKellen in front of an audience in the BBC’s historic Radio Theatre in London, which will be broadcast in April.

The program launched on BBC World News on 31 March 1997 with award-winning journalist Tim Sebastian as the host. HARDtalk’s first ever guest was British actor and film director Richard Attenborough.

Since then there have been more than 4,500 guests willing to sit in the HARDtalk hot seat, including Nelson Mandela, Donald Trump, Nina Simone, Angelina Jolie, Benazir Bhutto, and Robert Mugabe.

Some notable Aussie guests to have appeared on HARDtalk include Malcolm Turnbull, Julia Gillard, Joe Hockey, Steven Ciobo, and Clive Palmer.

Commenting on the secret of HARDtalk’s longevity and popularity, editor Carey Clark said: “We always have our viewers in mind. They expect us to ask the difficult questions and we don’t shy away from that.

“In a world that is increasingly coloured by misinformation and conjecture, this is a show that holds those in power to account and gets to the heart of the matter.”

Sackur added: “HARDtalk is a unique interview show and I think people see taking part as a badge of honour. Where else do you get half an hour of one-on-one serious, in-depth Q&A to make your case?

“And it’s not about sound bites or political posturing, nor is it a platform for celebs to plug their latest book. It’s intelligent talk. Most guests know and understand that, and it’s when guests are up for it that HARDtalk works well.”

Alongside the Sir Ian McKellen edition, BBC World News and BBC.com are showcasing a raft of content next month, which will include two special programs asking current and former presenters what HARDtalk has meant to them, looking back at the highs and lows, and asking what the changing media landscape means for news media in the future.

In the coming months, the HARDtalk team will also delve into the sho’s extensive archive and showcase the best interviews from the past two decades, as well as content on BBC.com and social media.

Latest News

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]