Starcom Snares Former BMW Marketer Stuart Jaffray As Melbourne MD

Starcom Snares Former BMW Marketer Stuart Jaffray As Melbourne MD
SHARE
THIS



Starcom Australia CEO Toby Barbour today announced the appointment of former BMW General Manager of Marketing, Stuart Jaffray (main image), as Melbourne managing director.

In his role, Jaffray will lead Starcom in Melbourne and be accountable for the performance of the business, clients and talent. He will report to Barbour.

Jaffray has been with BMW for 11 years and brings a wealth of marketing experience to Starcom and its clients.

He has more than 20 years’ experience on the client and agency side in London, Sydney and Melbourne and has worked in several industry categories including automotive, utilities, telecommunications, financial services, publishing and entertainment. His expertise includes brand management, media, digital, CRM, events & sponsorships, internal communications, product and pricing.

Jaffray joined BMW as CRM manager in 2007, before becoming marketing service manager, then brand communications and marketing services manager and he was promoted to general manager of marketing in 2014.

Prior to BMW, he worked with Simon Richards Group in account management positions across a range of clients including AMP, The Age, Telstra, CitiPower, Mercedes-Benz and Village Cinemas.

Toby Barbour

Barbour (above) said that Jaffray’s depth of experience as a senior marketer with BMW and on the agency side made him a compelling candidate for Managing Director of Starcom.

“Stuart is a respected leader in the Melbourne market. His appointment is a statement of our intent to provide genuine thought leadership for our clients on the future of brands, consumers and the media and to connect media metrics to business outcomes,” Barbour said.

“Stuart’s business and commercial acumen will be invaluable in guiding our clients’ marketing and business transformation. He will also inspire, complement and grow an already high performing Melbourne leadership team. Our focus at Starcom is to be client obsessed to create greater value, and with his deep business and marketing experience, Stuart will help deliver on this.”

Commenting on his new role, Jaffray said: “After a more than a decade at BMW I am thrilled to be joining Starcom Melbourne. It is an exceptionally strong agency with a fantastic client roster and impressive leadership team. I have been inspired by the vision that Toby Barbour, Matt James (Publicis Media ANZ CEO) and Chris Nolan (Publicis Media ANZ COO) have laid out for Starcom and the wider Publicis Groupe. The pace of change in consumer expectations and business dynamics will continue to accelerate and Starcom’s philosophy, people and skills are perfectly aligned to drive its clients’ businesses forward.”

Jaffray’s appointment is effective from May 1st and he replaces Peter Toone who left in December 2017.

 

Latest News

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic
  • Campaigns
  • Marketing

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic

Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways. Plastics are collected by volunteers, then cut in pieces […]

Credit Card Compare Names Its First Head Of Marketing
  • Marketing

Credit Card Compare Names Its First Head Of Marketing

Aussie credit card comparison site Credit Card Compare has announced the appointment of Caroline Raffan as its inaugural head of marketing. Raffan (pictured above) has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management. She joins Credit […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine