Red Rooster Unveils Saucy Tinder Campaign Results

Red Rooster Unveils Saucy Tinder Campaign Results
SHARE
THIS



Red Rooster’s Tinder campaign launched late last month – with results immediately revealing some very interesting differences between men and women.

In a first for the brand, Red Rooster’s latest campaign took to the popular dating app Tinder, integrating the swipe function into its advertising and targeting customers in a whole different way. Red Rooster’s new campaign features saucy male and female Tinder profiles promoting the brand’s new range of saucy wings and has proved quite popular with the online dating community.

RR TInder FemaIe

A look at the results and a breakdown of data from Tinder reveals an enormous divide in the swiping habits of males versus females.

The engagement rate amongst males on Tinder averaged at around 25 per cent while for women it was substantially less at an average of almost two per cent.

Showing stark gender differences (and following in the same vein as numerous international studies and experiments), Red Rooster’s first foray on Tinder clearly shows that men are a lot more right-swipe happy than women and that they’re not too choosy about who they swipe right for. However, they’re rarely invested enough in person to actually send a message.

By contrast, it appears that women only swipe right when they’re really interested and are more likely to follow through with their initial choice.

Does this mean that women are more eager to find true love, more serious about dating or just hungry for some saucy chicken wings?

The Tinder app sees millions of guys and gals collectively swiping 750 million times per day – offering not only plenty of opportunities connections to be made – in every sense of the word!

Please login with linkedin to comment

Red Rooster Tinder

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]