Pac Mag’s Men’s And Women’s Health Release Health Trend Report

Pac Mag’s Men’s And Women’s Health Release Health Trend Report
SHARE
THIS



Women’s Health and Men’s Health today celebrated milestone anniversaries with the release of new health trends research – as the collective average monthly audience footprint of the two brands soars to reach almost three million.

Jackie Frank, general manager, health, fashion and beauty, Pacific, said: “This week, Men’s Health proudly celebrates its 20th birthday having consolidated its position as the country‟s biggest selling men„s lifestyle magazine. At the same time, stable mate and publishing partner, Women’s Health toasts a decade as Australia‟s biggest selling women‟s healthy lifestyle brand.

“Health has evolved over the last two decades from the niche to ubiquitous – anyone without health on their radar is now in the minority. Our new research captures consumer sentiment and behaviour and compares insights over time, to give a unique snapshot into the country‟s most compelling health trends and how our commercial partners may capitalise on them.”

Women’s Health and Men’s Health Australia today released special birthday issues fronted by Australian health icons – Buddy Franklin (Men’s Health) and Jennifer Hawkins (Women’s Health) with dedicated editorial delving into the retrospective evolution of health over the past 20 years.

Both brands continue to innovate and carve new territory, including the launch last month of The Fitfluencers Network: a first-of-its-kind collective of 15 of Australia’s most recognisable health, fitness, wellness and style influencers. In celebration of the milestone birthdays, The Fitfluencer Network has created a bespoke content series, also launching today.

The Health Trend Report is a custom built research series first created for Women’s Health and Men’s Health in 2013 to now stand as the country’s most comprehensive health trends review of its kind. Over 1,500 Australians participated in the most current survey, released today:

2017 HEALTH TREND REPORT SNAPSHOT:

1. Age of Agelessness -Freedom from the definitions and characteristics traditionally associated with age

2. Extended Human -Beyond the era of the quantified self, to the era of the optimised self

3. The Coping Economy – Seeking out spaces to help Australians manage stress and reconnect with ourselves and each other

4. Sleep Fitness -New ways to enhance the sleep experience and avoid the dangers of sleep deprivation

5. Out of the Blue – Mental fitness in the spotlight – rejecting labels and opening up about honest dialogue

6. The Anti-Diet -A move away from diet hysteria to a more flexible and intuitive approach to eating

Emily Sak, head of insights, Pacific, said: “We have seen a cultural shift in Australia in our approach to health and with these changing attitudes and priorities we have redefined what being healthy means. In the past, it was simply the physical state of not being sick, whereas today health is more multidimensional. It‟s also no longer a noun, but a verb – it has evolved to become more than a state of being and is now a process. It‟s not a destination but a constant work in progress.”

When comparing the Australian health landscape over the last two decades, Sak adds: “As a country we have gone from a place where health was barely on our radar 20 years ago, through a swing in the other direction to an extreme and rigid approach to health. Now we‟re in a place of balance – where health is social currency. If you‟re not active in the health space, you generally aspire to be. And while health is top of mind for most of us, what it means to be “healthy‟ can be different for each of us.”

Please login with linkedin to comment

Latest News

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type
  • Advertising
  • Media

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type

New research from respected marketing science academic professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The mobile edition of Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]