One of the challenges for schools and parents is getting the message of safe driving across to school leavers, and young drivers. This demographic are the highest risk category to be involved in an accident hence the importance of education.
A concept by MAW Communications, The Kumho School Safety Series, educates young drivers and prepares them for this stage of their life. The inaugural event was hosted by Corrimal High School with Kumho Tyre representatives David Basha and Rachael Sinai including Dragons players, Mose Masoe and Izaac Thompson.
Over 100 students from Year 10, 11 and 12 attended the event, offering a hands-on introduction into driver safety, and car maintenance. They learnt the importance of being tyre-ready, from tread inspection, tyre pressure, changing tyres and driving in the wet.
David Basha, national marketing manager of Kumho Tyre Australia, said it was an eye opener to see how many students drivers were unaware of the fundamentals of general car maintenance and safety.
“A lot of kids do not know how to change a tyre, or check for air pressure. We feel the kids gained a lot from these sessions,” Basha explained. “It was also great to involve the Dragons players, Mose and Izaac. They really related with the students, and shared their experiences.”
Michael Willcocks, account director of MAW Communications agreed with Basha’s sentiment and added, “Our research shows many children aren’t given the basic advice around vehicle safety and maintenance through traditional channels.
“Working with Kumho and The Dragons, we have developed a campaign that’s we hope will re-engage the community of school leavers and new drivers.”
On the back of the successful event at Corrimal High School, Kumho Tyre and MAW are excited to roll out the School Safety Series across other schools in an ongoing campaign.
The MAW team have had a long history of developing road safety activations with campaigns spanning Australia, Papua New Guinea and Zimbabwe.