The Australian Electoral Commission (AEC) has launched a multi-phased campaign, aimed at encouraging Australians to enrol before the 23 May deadline, and to vote correctly at the upcoming federal election.
Voting correctly in this coming election is even more important, since the way you vote for the Senate has changed.
The campaign created by BMF includes TV, press, radio and digital, and aims to demonstrate how powerful a piece of paper can be on election day. Voting is the most direct way to have an impact in your community and in shaping the future of Australia.
Paper art and stop motion film were used to create a visually intriguing campaign, that could both educate and inspire a diverse target market during a cluttered election period. Elaborately crafted paper models were hand animated in camera, to bring to life the power of a humble piece of paper and the possibilities is represents come election day.
BMF managing director Steve McArdle said: “It’s not everyday you’re given the task to rally the whole country to take advantage of their democratic right, and this time around we needed to mark the change to the voting system by changing up our creative approach.
“We think its simplicity and elegance will ensure it communicates with the clarity and purpose an event of this importance requires.”
Executive Creative Director: Cam Blackley
Senior Art Director: Rosita Rawnsley-Mason
Senior Copywriter: Lucy Chappell
Executive Planning Director: Christina Aventi
Planning Director: Kim Feitelberg
Managing Director: Steve McArdle
Group Account Director: Emma McJury
Account Director: Kyle Abshoff
Account Managers: Eva Gibeault and Steven Sun
Account Executive: James Ricupito
Agency Producer: Fiona Gillies
Production Company: Finch
Director: Dael Oates
Producer: Camilla Dehnert
Designer: Miles Pitt
Animators: Glen Hunwick and Norman Yeend
Editor: Adam Wills
Post Production: ALT VFX
Colourist: Christine Todd
VFX Supervisor: Jay Hawkins
Producers: Kate Stenhouse and Dawn Walker
Sound & Music: Rumble Music
DoP: Peter Eastgate
Digital Designer: King Tan
Digital Producer: Laurence Pogue
Print Producers: Jane Winnick, Karen Liddle
Operations Director: Ian Cook
Studio Manager: David Collins
Creative Services Director: Clare Yardley
Art Buyer: Basir Salleh
Retoucher: James McDonald
Photography Production House: Network Agency
Photographer: Anna Pogossova
Producer: Sophie Penhallow