Y&R Melbourne & Fairtrade Launch ‘The Cleanest Uniform In Australia’

Y&R Melbourne & Fairtrade Launch ‘The Cleanest Uniform In Australia’
SHARE
THIS



Schools around Australia are being urged to switch to Fairtrade cotton uniforms, as part of a new campaign aimed at ensuring kids around the world get the opportunities they deserve.

Developed by Y&R Melbourne, ‘The Cleanest Uniform in Australia’ campaign has been launched by Fairtrade Australia this week, and will see uniforms sent directly to school principals and P&C members across the country, asking them to stop and consider the impact of the school uniforms they buy.

The campaign is supported by social and digital activations.

Fairtrade's 'The Cleanest Uniform in Australia'

The uniforms are made with Fairtrade certified cotton, which means no matter how dirty they get, they will always be clean from child labour and unethical practices.

Molly Harriss Olson, CEO of Fairtrade Australia & New Zealand, said: “The campaign is designed to highlight the choice that schools, parents and students have regarding uniforms.

“By simply switching to a uniform made with Fairtrade cotton, they can make a positive impact on the lives of children around the world.”

Brad Smith, group account director at Y&R Melbourne, said: “Many schools aren’t aware that the uniforms currently worn by their students can mean children in the countries where the cotton is produced can’t go to school at all.

“Now, schools around the country can switch to ‘The Cleanest Uniform in Australia’ to ensure kids around the world get the opportunity they deserve.

“Half of Australians aren’t aware of the Fairtrade Mark, and yet, the majority of us are influenced by the important work they do – preventing child labour, paying a fair price and ensuring sustainable farming practices.

“Highlighting the positive impact of Fairtrade via school uniforms is a powerful way to connect with Australians.”

CREDITS

Client: Fairtrade

Public engagement and advocacy manager: Hannah Andersen

Program manager, public engagement and advocacy: Kim Greenstone

Business development: Amy Botta

Marketing campaigns manager: Cormac Sheehan

Marketing and digital communications manager: Juno Scott-Kelly

Agency: Y&R Melbourne

Executive creative director: Jake Barrow

Copywriter: Carissa Finneren

Art director: Janice Ko

Senior strategist: Christine O’Keefe

Group account director: Brad Smith

Account director: Lil Shelmerdine

Senior account manager: Louise Brugman

Producer: Emma King

Photography: Thom Rigney

Content production: NewMac

 

Please login with linkedin to comment

fairtrade Y&R Melbourne

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]