Desire Takes Over In New Oroton Campaign Starring Rose Byrne

Desire Takes Over In New Oroton Campaign Starring Rose Byrne
SHARE
THIS



Autumn Winter 2017 signifies a new beginning, re-imagining the signatures of yesterday with a shift in design, storytelling and brand personality starring brand ambassador Rose Byrne.

Setting the scene for AW17, Ben Briand at Collider Film directs, together with creative team TBWA Sydney, Oroton’s premier fashion film, a playful and disruptive representation of the Oroton aesthetic.

A sultry, sophisticated Byrne, Oroton’s brand ambassador, is sided by a bold cast of fresh faces, taking the audience on a journey through obsession, jealousy and desire. The cinematic dream is centered on Oroton’s leading campaign piece, the Ashbury Clutch, embodying a refreshed vision and juxtaposition of sophistication and effortless cool.

Created in perfect harmony with a modernized design culture, the film tells a visual story of desirability that has always surrounded timeless Oroton pieces.

A step in a new direction, AW17 was designed with a focus on playing with expectations in a way that shifts thinking, a way that explores the depths and breadth of the signature Oroton style whilst allowing the wearer to discover a side of her she may not have come to realise.

Using architectural influences including Frank Lloyd and artist David Hockey the 1960s’ inspired campaign launched yesterday and is set to roll out across social media and print.

Please login with linkedin to comment

Oroton TBWA Sydney

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]