oOh!media has announced three new digital billboards on Sydney’s Southern Cross Drive, a major traffic corridor which connects the Sydney CBD with Sydney Airport and the southern suburbs.
The digital billboards, which are scheduled to be built this June, joins oOh! growing Signature Collection of digital billboards that already feature Australia’s largest digital billboard located at Brisbane’s Story Bridge.
oOh! chief executive officer, Brendon Cook, said: “Our strategy deliberately focused on getting the right mix of digital and static inventory in our retail, airport and place-based environments in the first instance.
“This has resulted in the development of the largest reaching digital OOH network in the country, consisting of over 2,000 digital signs that are all underpinned by Australia’s most advanced proprietary content management system – ARGYLE.
“We now have a clear focus on increasing the footprint of premium high demand digital billboards on roadsides across Australia.
“These three new digitals meet the premium Signature Collection criteria, particularly given their direct impact on the Sydney Airport precinct and have a reach of 1.7 million contacts each month.”
The three premium digital sites on Southern Cross Drive are due to be ready for advertisers by mid-June, with construction completed for testing in May 2015. The sites included are oOh!’s northbound Supersite at Eastlakes and the double sided overhead gantry at Mascot.