Health insurance comparison service Compare the Market has launched its latest TVC nationwide to provide clarity on lifetime health cover (LHC) and other myths surrounding private health insurance.
Created by VCCP, the ‘Meer-busters’ TVC sees the meerkats hit the streets to quiz Aussies on what they think LHC is, highlighting that anyone who hasn’t taken out private hospital cover by their 31st birthday will be hit by a 2 per cent annual cumulative loading on top of their premiums when they eventually take out cover.
Jenny Williams, CMO of comparethemarket.com.au, said: “The strategy behind the Meer-busters campaign is to understand people’s pain points when it comes to their health insurance.
“Health insurance is a confusing category and we want to help people get on the front foot when it comes to their health needs and clear up any confusion around LHC and other common misconceptions.
Client: Compare the Market
Chief marketing officer: Jenny Williams
Brand and campaign manager: Hannah Rowe
Brand and campaign specialist: Carolina Perez Rebolledo
Creative agency: VCCP
Senior creative: Chris Willis
Creative: Jade Sturman
TV producer: Carly Parris
Account director: Simon Mills-Houlihan
Production company: Passion Pictures
Director: Dave Scanlon
Live action director: Josh Logue
Live action producer: Sophie Woods
Melbourne animation producer: Kate Goodwin
UK animation producer: Juliette Stern