Following an invitation to its roster of international advertising agencies, Suzuki Motor Corporation Japan has awarded independent Melbourne agency The Sanford Partnership the production of a new global campaign for its Swift model.
The campaign will include 45, 30 and 15 sec TVC’s, magazines, online, outdoor and point of sale. This is the fourth time the agency has been awarded an international project from Suzuki Japan.
The concept features a piece of urban street art coming to life and chasing the Swift through the laneways of central Melbourne.
Managing director Graeme Sanford said, “we have a really strong relationship with Suzuki Australia and now to again be awarded this global responsibility by Suzuki Japan, is extremely gratifying”.
Similarly, general manager of Suzuki Australia, Andrew Moore congratulated The Sanford Partnership, said it is “great to see another exciting export come from Australia; Sanford has done it again!”
The campaign will launch during Suzuki’s sponsorship of Channel 9’s “The Block: Glasshouse”.
Agency: The Sanford Partnership
Managing Director: Graeme Sanford
Creative Director: Matt Burgess
Art Director / Copywriter: Matt Burgess
Agency Producer: Jo Alach
Account Service: Daniel Loukidis / Sophie Norman
Client: Suzuki Motor Corporation
General Manager Suzuki Automobiles: Andrew Moore
Production Company: Zoom Film & Television
Director: Mark Toia
Producer: Keri Grant
Animation: Liquid Animation
Photography: Garry Moore, Miss Bossy Boots