Dentsu Aegis Network agency BWM Dentsu has been appointed to the creative accounts for Chris’ Foods and Nando’s.
BWM Dentsu takes over from Banjo on the Nando’s account, with Melbourne managing director Belinda Murray saying the agency was thrilled to be partnering with the Portuguese chicken chain.
“We intend to create a truly distinctive brand position in Australia, and a unique brand experience that everyone, from staff to customers, can get behind,” she said in a statement to B&T.
“We are really enjoying working together with Nando’s applying a bespoke offering that harnesses the full power of BWM Dentsu capabilities including brand experience, client xxperience, CX and UX, social, content, experience design and PR to help Nando’s transform their brand and their business.”
Murray said the agency was also delighted to be working with Chris’ Foods.
“They have fantastic ambitions to disrupt the dips, desserts and yoghurt categories through a unique brand experience approach and, given our strong skillset in this area and success in building brands for long-term success, it feels like the perfect partnership,” she said.
“We look forward to seeing this come to life in the coming months.
Amanda Habben, chief marketing officer at Chris’ Foods, said: “We know that to keep our position as a leading FMCG company, we need to disrupt the dips, desserts and yoghurt categories – a clear brand objective BWM Dentsu have embraced.
“We can only fulfil our ambition by partnering with the brand experience experts, and we were instantly impressed with their collaborative creative process and lateral thinking. We are very excited to be working with the brilliant team at BWM Dentsu and Vizeum.”